Zibo** Zibo Evening News Expo News.
Reporter Zhao Xixiang.
Spicy and fresh fragrance, eating crispy!"Wok cake is a new Internet celebrity food with Zibo regional characteristics, and it is very popular among consumers because of its good color, flavor and taste. Since the beginning of this year, Zibo three-piece food has seized the opportunity to invest in new automated baking equipment to realize the standardization and large-scale production of wok cakes.
When we developed the wok cake series, we incorporated many special marks of Mata Lake to give this special food more cultural elements. On December 29, 2023, Gong Tianfeng, the person in charge of the company, said that on the basis of expanding the wok cake series of foods, it will focus on excavating the special food resources of Mata Lake, and promote the famous small fish soup, tile fish, glutinous rice lotus and other Mata Lake specialties to the whole country through inheritance and innovation and increased research and development efforts.
Mata Lake, known as the "lung of Luzhong", is rich in products and full of treasures. The local folk song says: "Golden silk duck protein lotus root, rice cattail and reed willow;."The wealth in the lake is inexhaustible, and there are all kinds of fish, turtles, shrimps and crabs. "Relying on the resources of the lake area, many special food products are not only delicious, but also make the pockets of the people in the lake area bulge.
One of the specialties of Mata Lake, the golden duck egg, is a product of China's national geographical indication. Since ancient times, flocks of geese and ducks in the lake feed on wild clams, the duck eggs produced are pure green and pollution-free, have the effect of lowering cholesterol and blood pressure, after the traditional process of mud sealing and pickling, the intersection of egg green and egg yolk is like wisps of gold wire entangled, so it is called "golden duck egg". Today, the people of the Lake District sell this delicacy to all parts of the country through the "Internet Express".
The white lotus root is known as the crown of Mata Lake's specialty. In Qifeng Town, Huantai County, around Mata Lake, there are more than 4,000 acres of lotus root fields, a lotus root can reach one and a half meters long, weighs 4 to 5 kilograms, is fully mature in winter, contains rich starch, protein and vitamins, is also a national geographical indication product, and has also been rated as a provincial green pollution-free food. At present, the total annual output of the entire lake area has reached 800,000 kilograms, and the total sales revenue has exceeded 10 million yuan.
There are many kinds of wild fish and shrimp in Mata Lake, and the fish festival in winter every year is a major event in the lake area. On November 25, 2023, at the 2nd Fishing Festival and the First Food Competition of Mata Lake, 26 catering units from Huantai County competed in cooking. At the same time, visitors are invited to taste it for free, among which only carp has more than a dozen ways to eat, such as braised carp, chopped pepper, steamed, fried, etc., and the top whole fish feast makes more people remember the "taste of Mata Lake".
After on-site weighing, the "head fish" of the second fishing festival was a fish weighing up to 24After several rounds of fierce bidding, the 4-kilogram silver carp was finally finalized and won by the local restaurant Gongben Mingyu House with a price of 21,888 yuan. "It is very rare for wild silver carp to grow so big, and we are bidding for the 'head fish', hoping that the wind and rain will be smooth in the coming year, and there will be more than enough every year. The person in charge of the hotel said.
Founded in 1992, Gongben Mingyu House is quite famous in the local area, and after more than 30 years of intensive cultivation, it has developed from a small shop with a small name to a large floating restaurant with 35 employees. At the same time, ecological fish ponds, shrimp ponds, duck houses, and green pollution-free vegetable bases have also been established, which has also led to local employment, and the restaurant employees are all villagers from nearby villages.
Freshwater fish such as carp, crucian carp, and blackfish are abundant in Mata Lake, and they are all excellent ingredients for making fish balls. Gong Peng from Yuer Village, Qifeng Town, has been making fish balls for more than 20 years. "Every day, we produce and deliver according to orders, and by noon, our fish balls will be served on the tables of restaurants in the Lake District. Gong Peng said. In the villages on the shore of Mata Lake, there are many fish ball and meatball processors like Gong Peng, who have either wholesaled or retailed, enlivened the farmers' market, enriched the people's table, and achieved increased income and prosperity.
"Sister Fast Food" is located at the intersection of Qima Road and Haiwang Road in Qifeng Town, and since the summer of 2023, the number of diners per day has stabilized at about 200 people, with a turnover of up to 30,000 yuan, and the station has to be turned three times at noon at the busiest time. With the help of network platforms such as "Douyin" and "Kuaishou", Qifeng Town has made great efforts to create food traffic IP, turning "traffic" into "retention", and bringing fire to a number of small and refined restaurants represented by "Xiazhuang Special Stewed Chicken" and "Sister Fast Food".
At the same time, the characteristic "wedding banquet" theme restaurants represented by the courtyard restaurant, Gongben Mingyu House, Liuxiang Garden, and Yuexin Hotel, which are located on the shore of Mata Lake, have won the favor of many consumers with their sumptuous dishes and fairness, attracting customers from Huantai City and Boxing County, Binzhou City and other surrounding areas to come to consume. On the National Day in 2023, Cao Jiali from Caowang Village, Boxing County, got married, and the wedding banquet was chosen at Gongben Mingyu House. "The wedding banquet held at the Mata Lake Floating Restaurant is very distinctive, and the family and friends went to the banquet at the same time, and also visited the scenery on the lake. She said.
On December 20, 2023, Huantai County held a new training course on the improvement of the entrepreneurial ability of "Lu Cuisine Master" in Mata Lake National Wetland Park, focusing on training the production method of fresh vegetables in Mata Lake Lake, interpreting the process of opening a store and starting a business with fresh dishes as the leading dish, etc., Nearly 100 people from catering units, corporate canteen chefs and self-employed people in the catering industry from all over the county participated.
Through continuous skills training for Lu cuisine masters, we will establish a number of employment and entrepreneurship models, cultivate more outstanding professionals, and broaden the employment channels of the masses. The relevant staff of the human resources and social security department of Huantai County said that in the new year, they will fully implement the work requirements of "training as much as possible, willing to train, and training as needed", and extensively carry out employment and entrepreneurship training for "Lu cuisine masters" to promote the employment and entrepreneurship ability of food industry workers. At present, a new phase of "Lu Cuisine Master + Shandong Handmade" entrepreneurial ability improvement training course in Huantai County is being prepared.
With the development of tourism, more and more specialty restaurants have been established on the shores of Mata Lake. Qifeng Town has taken advantage of the situation to accelerate the branding, industrial chain extension and refined management of the catering industry, and promote the special catering industry in the Lake District to continue to grow bigger and stronger. "Relying on the tourism resources and food culture advantages of Mata Lake National Wetland Park, we continue to explore the essential characteristics of local cuisine, launch the Mata Lake specialty brand, attract tourists from all over the world to come to 'check in' and consume, which has led to the catering market and increased the income of the masses. The relevant responsible comrades of Qifeng Town said.
In-depth integration of primary, secondary and tertiary industry projects, to create a "party branch leader + farmer professional cooperatives + planting and breeding base + sales network" model, Mata Lake food market has been continuously improved and expanded, and gradually formed a new pattern of coordinated development of production and processing, products and markets, enterprises and farmers, and has embarked on a unique road of rural revitalization, enriching the people and strengthening the town.