Open the social platform, Toyota, as a representative of multinational automobile brands, has become a representative of "backwardness" and "lack of progress" in hot topics.
It doesn't have electric cars, intelligent central control screens equipped with AI models, and no emerging technologies such as high-level autonomous driving assistance systems.
Under the impact of negative news such as "being delisted" and "being closed", Toyota's sales in the Chinese market have stopped growing rapidly, but we have found that there are more and more Toyota cars around us.
What exactly is going on, and what magic is Toyota exerting on the Chinese market?
We often hear about the continuous doubling of the production and sales of electric smart cars, such as BYD, Tesla and Aion
We also see that traditional leading car companies such as Volkswagen and General Motors are still far ahead in the fuel vehicle market, and it is easy to ignore Toyota's improvement in sales in the Chinese market.
According to data released by Nikkei Chinese, Toyota's overall sales in the Chinese market from January to November were 172210,000 units, down 2% y/y.
Toyota's retail sales in China in November were 16450,000 units, including 6 from FAW Toyota50,000 units, a year-on-year increase of 297%, GAC Toyota 770,000 units, down 1% y/y9%, ranking 7th in the retail sales list of passenger cars in the narrow sense, and Lexus increased by 22 times.
At the same time, we have seen the continuous improvement of the penetration rate of new energy vehicles in China's auto market
Taking a closer look at the Chinese auto market, although the market share of fuel vehicles and joint venture car companies is accelerating, in this market segment, Toyota has gradually improved its sales ranking at a development speed much higher than that of the industry. 
Unlike almost all car companies that are accelerating their entry into the electric smart car market, Toyota has become the only representative to compete with electric vehicles, and in a complex and changeable market environment, Toyota's performance stability has impressed the industry and users.
The fuel vehicle market, represented by Volkswagen, continues to innovate, new SUV products and ID pure electric have become new representatives, while traditional star models such as Magotan, Jetta, Lavida and Tiguan have only become ballast stones, and the old and new images have separated the Volkswagen brand.
As for Toyota, it is still Camry, R**4 Rongfang and Corolla and other strategic models, and the new models introduced in recent years are also well-known star models, such as Corolla Ruifang, Sena and Crown and other models, and the brand image is still the familiar Toyota.
In the new cross-border market of electric smart cars, major car companies are vigorously promoting and showing a new interpretation.
However, whether it is the controversial global BZ4X or the Chinese BZ3 in cooperation with BYD, Toyota still has that familiar taste, and even become a sign that it is not optimistic about electric vehicles. 
In China's fastest-growing auto market, almost all independent car companies have also been separated from the past history because of electric intelligence, showing a new image at the same time, but the original image in the minds of users has begun to blur.
For example, we hear more often about new products such as Volkswagen's ID pure electric, Geely's Galaxy and Great Wall's tank, but we are slowly ignoring traditional impressions such as Magotan, Boyue and Haval.
Who are they, and how many people will still recognize these new cars after they have been removed from the badges?
The difference is that although Toyota is complained about being backward, stubborn and stereotyped, its image is still represented by traditional images such as Camry and Corolla, self-priming engines and gasoline-electric hybrids, and no one else is more stable than Toyota. 
As Wen Dali, general manager of GAC Toyota, said, in the future, there will be no independent joint venture between the brand, only the difference between strength and weakness, and GAC Toyota will become the new head of the joint venture.
Toyota's market share and brand influence in the traditional automobile market are steadily improving, which is the key to seeing Toyota cars on the road more and more often, when major car companies are ready to accelerate their entry into the gasoline-electric hybrid vehicle market, GAC Toyota's cumulative sales of gasoline-electric hybrid vehicles have exceeded 1 million, and this scale is believed to be unsurpassed by no one in 10 years. 
There must be Toyota cars on the road, and the number of Toyotas on the road is increasing year by year.
The hybrid power system gives Toyota an advantage in fuel consumption and wins users, without the need to rebuild the brand image.
It's always been the familiar Toyota, it's global, it's also Chinese.
Between change and change, Toyota has become the new head of the traditional car market, with stable sales of star models, and more global strategic models that can continue to surprise Chinese users.