Author |Zhao try.
2023 is coming to an end.
Looking back at this year's Chinese auto market, although the process has been vicissitudes, the end is prosperous. According to the data of the Passenger Association, from January to November this year, the production, sales and export of passenger cars in the narrow sense of the domestic market increased across the board, with the annual cumulative production and wholesale volume both approaching 2.29 million units, and the annual cumulative retail sales exceeding 1.93 million units, a year-on-year increase of 5%, continuing to weld on the throne of the world's largest market.
The new energy market continues to be high-profile, and in the first 11 months, the cumulative sales of domestic new energy vehicles were 68080,000 units, a year-on-year increase of 352%, with a penetration rate of more than 35%. Who are the big winners?It must be a Chinese brand that is proud of the world.
The market is like a beauty, always like to throw flattering eyes, but you have to rely on your ability to catch it. In all fairness, for the high-level operation of car enterprise groups, 2023 is like a Shura field, nearly 7% of the fuel vehicle market can not be defended, the high-speed penetration of the new energy market can not be attacked, and the intricate competition brought by the dual track has become more confusing due to the addition of Internet car companies.
Judging from the performance of several major car companies this year, Geely Automobile is undoubtedly the most stable. According to the data, Geely Automobile's cumulative sales in the first 11 months exceeded 15360,000 units, with monthly sales exceeding 200,000 units in November, surpassing FAW-Volkswagen and rising to second place. Among them, the growth of the new energy sector was particularly strong, and the cumulative sales volume of Geely New Energy from January to November exceeded 4270,000 units, with a penetration rate of more than 32%, a year-on-year increase of 54%, and a market share of 6%. In November, Geely's new energy performance was particularly bright, with monthly sales of 65,034 vehicles, an increase of 88% year-on-year. Its three major brands, Zeekr, Lynk & Co, and Ruilan, as well as the two series of Galaxy and Geometry, have all delivered the answer sheet for growth.
The Geely Galaxy series is worth talking about alone. Geely Galaxy series was first released at the end of February this year, when the industry is still waiting to see this new energy series, the first model Galaxy L7 has quietly stepped into the "10,000 club", in September, Galaxy L6 began to be delivered, Galaxy "electric hybrid CP" sales exceeded 10,000 for 5 consecutive months, and in November with 13,770 sales hit a new high - this speed is so fast that alumni in the same period are jealous.
From the first release of the product series to the monthly sales continued to exceed 10,000, but in just a few months, what happened to the Galaxy series?
The road to the galaxy begins with the electric hybrid CP
Whether Geely Galaxy sells well or not is related to Geely's new energy strategy. Therefore, for the Geely Galaxy series helmed by Gan Jiayue and Fan Junyi, two post-80s generations, there is no transition between spring and snow, and the success of the debut is the mission that Galaxy must achieve.
Geely Galaxy is facing pressure can be described as "hell level", the market segment of 10-250,000 looks fragrant but is actually red and black, in addition to the super rival BYD, there are endless new opponents, for mainstream car companies, this market segment is like a big "granary" to settle down, who will give up?
Due to cost constraints, the two models launched by Geely Galaxy in the early stage have no advantages in terms of **. There is only one way to eliminate the user's sensitivity to the best, and that is to provide products that far exceed the user's expectations. At the beginning of the release of Geely Galaxy, it set the flag of "being the most valuable new energy vehicle". As it turned out, Galaxy did.
Before the launch of the Galaxy L7, the 15-200,000 plug-in hybrid SUV market was dominated by the Song DM-i, with 1The most hardcore strength of the 5TD+3 intelligent inverter electric drive DHT Pro hybrid system, the Galaxy L7 that went to the meeting alone took the lead in winning the next city, which was launched in May and delivered more than 9,600 units in June, with sales exceeding 10,000 for 3 consecutive months.
The author once talked with other brands of power engineers about Geely's 3-speed intelligent inverter electric drive DHT Pro technology, and he bluntly said that in addition to the high cost, the 3-speed intelligent inverter electric drive DHT Pro technology is the most advanced. The high cost is due to the fact that the hybrid system structure with 3-speed inverter technology is more complex, but the advantages are also obvious, not only fuel-efficient (Galaxy L7 feed fuel consumption 5.3L 100km), and it can also bring strong power that cannot be achieved by single-speed DHT. Powered to lay the base, the handling has become the advantage of the Galaxy L7, in the professional** word-of-mouth score, its "driving feeling" score exceeds Song DM-i.
The second model, Galaxy L6, continues to fulfill the best value promised by Galaxy with a low-key attitude and high-profile product power. Geely Galaxy L6 inherits the mantle of Galaxy control while coming with a number of new experiences: pure inductor design, new Galaxy NOS operating system, leapfrog space, and marshmallow seats have become the top items. "The reputation of the Galaxy L6 is quite good, and many customers will take the initiative to recommend it to their relatives and friends", the dealer commented.
The data proves that since the delivery of the Galaxy L6 started in September, it has achieved month-on-month growth for two consecutive months, and the market share in the 10-150,000 electric hybrid car market has also continued to rise. You must know that the 100,000-level plug-in hybrid sedan is the market of "Thanos" Qin, and the Galaxy L6 can kill the bloody road, which can only show that its products are strong enough to make users forget about the price difference.
SEA architecture, the hole card of the galaxy
The electric hybrid CP has allowed the fledgling Galaxy to gain a firm foothold in the most competitive market, but the goal of the Galaxy is by no means to be a plug-in hybrid follower, it must rebuild the ** value system in the field it is best at, and the starting point is the vast architecture of SEA.
What is the architecture?You can think of it as a human brain, bones, and the basic performance, space size, and upgrade potential of a car are all determined by the architecture. As long as the architecture is advanced enough, then the lower limit of the vehicle will not be low.
Not to mention within Geely, even in the world, SEA is also the king of architecture, with the most advanced electronic and electrical architecture, supporting software and hardware decoupling, and supporting all vehicle performance FOTA upgrades. The models from this frame have excellent performance, such as Zeekr and Lotus.
But Geely opened up the SEA architecture to the galaxy. As a product of SEA architecture, Galaxy E8 has become the traffic king of major platforms since its debut, and at the Guangzhou Auto Show, the "popular king" Galaxy E8 once saved the traffic of Hall A. As we all know, in the matter of creating traffic, mainstream car companies are definitely not as good as Internet car companies, and the reason why Galaxy E8 is crazy about traffic is only because the product is too dazzling, so dazzling that it can't find an opponent at the same level.
For example, the intelligent cockpit, Galaxy N OS unbounded version of the car machine operating system, Flyme Link mobile phone domain, 45-inch 8K screen master three blessings have been among the "volume king", but this is not the point, the point is that it is actually equipped with 8295 chip. 8295 is known as the "fighter in the chip", its graphics processing and computing power far exceed 8155, is currently the most hardcore underlying hardware of the car machine, there is no one. Because it is expensive, only a few models such as Zeekr and the new Mercedes-Benz E-class are equipped with 8295 chips. For pure electric vehicles within 200,000, only Galaxy E8 has such (too) bull (volume) force.
In addition to the smart cabin, the Galaxy E8 also features a number of unique features in its class: 800V ultra-fast flash charging (180 kilometers of battery life in 5 minutes of charging), high-performance SiC electric drive, 3-second acceleration of the dual-motor version, GCS comfortable braking system, and the world's first mass-produced integrated light-emitting front face. Not to mention the full set, any single item can produce a wonderful little essay.
Although Galaxy did not announce the order volume like other high-profile car companies, the author learned from dealers that more than 100 units have been ordered in Chongqing since the pre-sale of Galaxy E8 was announced.
For Geely Galaxy, Galaxy E8 is just the beginning, and then Galaxy may launch a series of pure electric models from the SEA architecture, which is probably the last thing the opponent wants to see, which means that the 200,000-level electric vehicle market will face an upgrade war brought by the underlying technology. This is obviously not a problem that can be solved by a heap configuration.
Let's talk about the point
Different from the orderly and highly unified technical system of fuel vehicles, the competition of electric vehicles is full of too many variables, as far as the eye can see, there are hundreds of players standing on the track, some people are creating careers, some people are only creating concepts, and the stars are brilliant and mysterious. However, for the mainstream car companies born in the era of oil vehicles, this is not a friendly era - whether it is the wind direction, traffic mechanism or even the first one, they are doubly biased towards Internet car companies that have inherent advantages in smart cabins and smart driving. But in fact, "software-defined vehicles" has a rich meaning, not only the car machine, intelligent driving, including power, handling, chassis, battery and other vehicle performance belong to the category of software-defined, no matter how Internet technology takes off, this part is the self-value that mainstream car companies can achieve and must keep.
It is also the reason why the author thinks that the Geely Galaxy series is worth focusing on. From the electric hybrid CP to the Galaxy E8, we can clearly see the growth path of Geely Galaxy to provide new energy users with the best value products, and its value basis is still the base performance of the vehicle, while superimposing a better intelligent experience. In the process of perseverance and transformation, the Geely Galaxy series has blazed a trail for itself in the shortest possible time.
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