Everyone should be using the WeChat platform, and the number of users of WeChat is very huge, and now it has become the only tool for the private domain. On WeChat, it is not only possible to convert customers with marketing. You can also send WeChat moments to market one-to-many places, and WeChat groups can help us operate in the private domain and promote customer conversion.
So how to choose a more reliable special tool to help operate private domain traffic, because you can't only use one *** to do private domain traffic pool, but each *** has to be managed by one person and it is very costly, at this time you need a WeChat management tool that can help you operate the WeChat private domain traffic pool. How to choose a tool, the tool should have the following functions:
First, to build a private customer pool, the first step is to "build" and guide the original customers into the work WeChat.
Actively attract and add fans: e-commerce platforms attract and add fans, information flow platforms attract and add fans, and advertisements attract and add fans. The platform pays to obtain customer information, and searches for and adds users according to the mobile phone number***
Passive drainage and powdering: In the marketing process, in the scenario of many customers applying for WeChat friends, drainage and adding fans can separate customers through background management equipment, so as to avoid the phenomenon that the number of users cannot be added successfully.
Second, the ability of customer portraits.
When treating the customer as a flesh-and-blood person, it is very important who the customer is, the footprint of the customer and me, and how I view the customer. In the process of communicating with users, adding tags to consumers can record the key information content of my communication with users in a timely manner.
For example, what are my needs and what kind of people are the customers in the process of communicating with users. The more logos, the more accurate the identification of the customer will be, and the easier it will be to push the boat down the river.
3. Circle of customer friends.
It can be applied to the platform to immediately view the user's circle of friends, which can also allow us to grasp the dynamics of customers, and also improve the probability of our interaction with users. You can directly like, comment and share information about WeChat Moments, and you can also push Moments to many to reach customers in different jobs on WeChat.
That's all for this article. The system tools should be connected to marketing customer acquisition, conversion tracking, customer relationship management, marketing management and other links, assist enterprises to complete the intelligent and intelligent system of the entire process of enterprise and customer sales, assist in improving the efficiency of sales work, and promote enterprise marketing management.