Bian Jijie Wen Is it snowing in your city Recently, many places across the country have suffered "cliff-like" cooling, and heavy snow and blizzard weather have frequently become hot search topics. Under the cold wave, consumers' demand for cold and warmth has increased significantly, but troubles also follow, I don't want to wear bloated and bulky clothes in winter, and the warmth effect is good, what should I do?Where there is demand, there will be a market. In order to meet this demand, textile companies and clothing brands have shown their "tricks", with scientific and technological protection and fashion design as the cornerstone, to create consumers with winter equipment that is not only cold-resistant, warm, but also fashionable and comfortable. Fabric is the soul of clothing. As a world-famous "fabric kingdom", Keqiao, the textile city, has 1 4 textile fabrics traded here every year, which has great guidance and voice for the best and wind direction of winter warm fabrics. In recent years, with the transformation and upgrading of Keqiao's textile industry, winter warm fabrics have also accelerated iterative renewal, and more new products have emerged, so that temperature and demeanor are no longer incompatible.
In order to gain an in-depth understanding of the sales of winter warm fabrics, changes in consumer demand, and corporate innovation measures, the reporter of "Textile and Garment Weekly" walked into the China Textile City market, and through face-to-face communication with a number of operators focusing on winter fabrics, unlocked how Keqiao textile enterprises can capture and express contemporary fashion trends from product design, technology application, and business model through their own adjustments, seize seasonal opportunities, and seize the consumer market.
Beautiful and not freezing people,
"Little Fragrance" breaks the boundaries of winter fashion
In the winter fashion trend, the classic "little fragrance" cannot be ignored. As an evergreen tree in the fashion industry, "Little Fragrance" has always been the darling of the fashion circle. It is derived from the design philosophy of Ms. Coco Chanel, emphasizing the coexistence of elegance and practicality. Winter fragrance items are often made of wool or blended fabrics, and become a highlight of winter fashion through geometric checks or subtle color combinations. So, how exactly does "Little Fragrance" break the boundaries of winter fashion?
Located in the Textile City MarketYixin wool spinning, deeply cultivated in the field of coarse wool fabrics for more than 10 years, and constantly innovated and made breakthroughs in raw materials, styles and finishing, made original coarse wool fabrics, and produced differentiated products. Walking into the Yixin woolen store, a small fragrance jacket is neatly displayed, mostly in the "Maillard" color system, mainly brown, earth color, khaki, caramel color and beige. According toGeneral Manager Wu HaixiaIntroduction, this year's "Maillard" color system of the use of a new life of coarse wool spinning, Yixin wool spinning developed 300 new products ** now a number of popular models, directly drive Keqiao the entire wool market to follow the trend of imitation and hot sales.
After setting the color tone, make a fuss from the yarn. The yarn of Yixin wool spinning adopts segment dyeing technology from the fiber, so that the color of each yarn is richer;The gold-filled process is used to make the yarn blend more textured;The polish washing and finishing technology is used to increase the texture of the fabric, making the fabric puffy and thick, comfortable and soft. Wu Haixia said: "Woolen generally uses two or more monochrome yarns, mixed yarn organization and cooperation, with fancy yarn for embellishment, weaving into all kinds of fancy woolen fabrics, this year Yixin anti-customer-based, innovative yarn combination mode, fancy yarn made into the main yarn. The fabrics that are combined with fancy yarns are more fashionable and sophisticated. Although it has improved, it is still recognized and accepted by the market and consumers. ”
It is necessary not only to not lose the look and feel of fashion, but also to ensure warmth. According to reports, the fabric of Yixin woolen is designed with a sandwich, which can be filled with cotton, cashmere, down, etc., so that the fabric is more warm. "Wool is meant to keep warm, and adding a sandwich layer on top of this layer doubles the warmth and allows consumers to wear it with confidence in winter. We have been paying close attention to market dynamics and consumer demand, and with the blessing of process technology and professional R&D team, new products are continuous, which makes the first choice of many clothing companies and businessmen is Yixin. Wu Haixia said confidently.
In the context of information, Keqiao textile enterprises always pay attention to the latest developments in the fashion industry, can lay out in advance, keep up with the fashion trend, and can also adjust the product design and production direction at any time, and launch new products that meet the market demand, attractive and competitive, so that enterprises can lead the industry in the tide of the industry.
Technology empowers,
Half the weight is twice as warm
In these ever-changing times, the power of technology is changing our lives. As an important part of the people's livelihood industry, the integration of technology and textiles has given birth to countless new products. In the field of winter thermal fabrics, new scientific and technological stars such as aerogel cold-resistant clothing, volcanic rock thermal cotton, infrared heat storage, and air temperature locking continue to emerge, providing consumers with more comfortable, more energy-saving, and warmer choices in their own unique ways.
Located in Keqiao, ShaoxingZhejiang Evian Textile Technology ***In recent years, it has been deeply engaged in scientific and technological fabrics, mainly engaged in high-end underwear, home wear and other fabrics, and is a high-quality fabric supplier of well-known brands at home and abroad, such as Manifin, Li Ning, Yichun, and Anel. In 2018, Evian Textile took the lead in obtaining the authorization of the De Rong tag license and began its industrial application, and its De Rong fiber products brought a "De Rong" boom in the Keqiao fabric market with its soft and smooth feel and excellent thermal performance.
Innovation does not stop, Evian Textile continues to innovate and upgrade products in a big way, and develop differentiated products. Take the very "black technology" quakolo smart velvet released by Evian Textile this year, a product designed for outdoor sports and urban lightweight sports, using the latest technology to combine polyester, nylon and spandex to form a lightweight, soft, puffy, warm and breathable fabric, which can be used in outerwear, underwear, household products and other fields. "This fabric has been developed for nearly 2 years, with an investment of more than 1 million in research and development, and it is the first product independently developed by the company in China. ”Zhou Hongli, general manager of the companySaid.
According to reports, this fabric is only about half of the weight of traditional polar fleece, but its warmth effect is much higher than that of ordinary polar fleece, achieving the effect of "half the weight, double the warmth". In addition, this fabric has high air permeability and uses imported conductive filament, which has the characteristics of high air permeability and permanent antistatic. Whether for alpine climbs or long hikes, it offers excellent protection. As soon as the product was launched, it received a lot of orders.
Seek the elders of the wood, and they will consolidate their roots. Scientific and technological innovation determines the value height and application breadth of the industry, and carries the hard power of the development of the enterprise and the right to speak in the future. In today's era of rapid technological development, from sportswear to home furnishings, from aerospace to healthcare, the use of technical fabrics has become ubiquitous. In line with the development of the times, Keqiao textile enterprises have gradually built a whole industry chain ecology from materials, processes, products to equipment in the deep integration of production, education and research, and continuously launched high-quality, high-tech products, becoming the first echelon of R&D and innovation in China's textile industry.
Quick response,
Turn on the "Grab Order" mode
As an indispensable tool for keeping warm, since the beginning of winter, down jackets have become the warm clothing that consumers focus on, and the sales of down jacket fabrics have ushered in a substantial increase. In the China Textile City market, the reporter saw that the stores that are mainly engaged in down jacket fabrics are full of customers, and many of them are being purchased.
Down jacket fabrics are a highly seasonal field, and their sales are closely related to the temperature changes brought about by the change of seasons. Due to the short order cycle of fabrics, the time left for enterprises to respond is relatively limited, therefore, it is very important for the main down jacket fabric merchants to seize the winter sales season.
Located in the North MarketJianwei TextileDeeply cultivated in the market segment for more than ten years, the main business of various down jackets, windbreakers, jackets and other fabrics, witnessed the iteration and upgrading of down jacket fabrics. Asked about the consumption trend of down jacket fabrics this year,General Manager Zhang Yumeitold reporters, "this year's autumn and winter fabrics are mainly light and thin, on the one hand, the temperature is higher than in previous years, on the other hand, the Chinese people's enthusiasm for winter outdoor sports, the fabric also puts forward higher requirements, the fabric is getting lighter and thinner, and some even require less than 100 grams." ”
In response to the market's demand for higher performance fabrics, Jianwei Textile mostly uses T400, T800 and other new products to develop new products, and at the same time improves the weaving process and finishing technology, so that the fabric has high strength, wear resistance and three-proof function while being light and thin, and is better used in winter outdoor clothing, sportswear and other fields.
In addition to the product fit for the market, the company's speed of response is also crucial. "In order to be able to quickly respond to market demand to grab orders and speed, the company has 50-60 colors for each product and sufficient spot meters, from customer orders to provide products, it generally only takes 3 days to complete. Zhang Yumei said. In order to win more business opportunities and profit margins, Jianwei Textile also opened its own dyeing factory this year, through its own processing orders, greatly improve production efficiency, control production costs, shorten delivery time, so as to better meet the urgent needs of customers. Dyeing factories can also better control product quality, grasp the latest dyeing and finishing technology and fashion trends, and apply them to products to meet the diverse needs of customers.
"Rapid response" does not only mean that high-quality products are reserved, but the collaborative response speed of market research, research and development, weaving, printing and dyeing, and sales, which requires mutual coordination and mutual support from top to bottom of the enterprise. When a customer asks for it, businesses are able to quickly deliver the services and products they need. Especially in today's saturated environment, enterprises are adjusting the industrial chain structure according to their own conditions, maximizing their own advantages, trying to maintain close contact with the market, and making faster and more flexible responses according to market demand and customer feedback.