"Home" is the most cornerstone unit in Chinese culture and the core unit of society. Around the changes in the home, the society is constantly making adjustments in all aspects, and quickly responds to the market preferences and product development in housing, automobiles, home appliances, and food.
One child accounted for 46 of the population born in 20221%, and the proportion of second children is 389%, and the proportion of three children and above is 150%, more and more families from a family of three to four or five, real estate developers are busy separating more rooms in a limited space, and the family packaging products of food and daily chemical companies are getting bigger and bigger. In the automobile market, MPV, which was once a niche commercial model, has also begun to adjust to the family side, with the new energy policy, ideal, Xiaopeng, Volvo, Great Wall Weipai, Audi, Hechuang and other brands are also in full swing to launch MPV models based on new energy, and have received good market feedback.
MPV models provide spacious riding space and comfortable riding experience, especially suitable for family travel or business reception, especially some small entrepreneurs, who are both.
The main force of the third and fourth children also has a complicated reception and entertainment, and an MPV is the first choice for them to take care of their career and family. MPV is more comfortable than SUV, its trunk space is generally larger, can accommodate more luggage or items, and the rear seats can usually be folded or disassembled, increasing the flexibility of space. In some popular highway tourism lines in Sichuan, Tibet and Xinjiang, MPVs are also increasing. The fuel economy of MPV is not bad, compared with the same level of car, there is not much difference, especially after the blessing of the new energy system, plug-in hybrid or pure electric power system has greatly reduced the cost of traditional MPV.
On December 24th, the Trumpchi New Energy Party and E8 Delivery Ceremony was held in Kunming IKEA Store. The event site changed from business to a parent-child party. The camping style site layout, the children's drama of "Frozen", the noise of children outweighs the warm-up**, with the slogan of the model of "the most "home" choice for Chinese family travel, it is indeed a thorough creation of the characteristics of family MPV products.
I dare not say that this Trumpchi new energy E8 is the culmination of family MPV, but it completely shows us the future development direction of family MPV.
First of all, plug-in hybrid, to achieve better fuel economy, the E8 uses the i-GTEC Drive Quark Zhiqiang three electrics, equipped with 421% of the highest thermal efficiency of the same displacement of 20L plug-in hybrid engine, driving oil and electricity, pure electric range of 150km, comprehensive range of 1200km, users can travel in urban areas pure electric, long-distance range is also completely guaranteed. Must-have 3The external discharge of 3kw can meet the various needs of family outdoor camping and outing.
Secondly, the intelligent driving function has been greatly improved, and the E8 is equipped with the leading Qualcomm Snapdragon 8155 chip, with the UI system, and the voice recognition accuracy is as high as 97%, making the communication between people and vehicles more timely and interesting. ADIGO PILOT, 10-function L2 intelligent driving assistance system, and 540° high-definition panoramic image are complete to help drivers easily cope with urban congestion, high-speed and long-distance driving, narrow roads and other driving scenarios, and drive long-wheelbase vehicles with ease.
Finally, of course, it is the large space that MPV has been pursuing, and the Trumpchi new energy E8 is known as the "big flat layer of love", and it does have a large 5 in the same class20 interior spaces, longer wheelbase, and larger body create a warm family mobile living room. The 7-seat flexible layout is equipped with a unique two-row double-sided super zero-gravity seat + double-length slide rails unique to the same level. After the three rows are flattened and the second row is expanded, it can indeed be called a mobile living room where you can put down your worries and relax. Of course, you can also think of it as a mobile bedroom.
*, it is also a major competitiveness of Trumpchi new energy E8, and the two versions are set at 20980,000 yuan—22980,000 yuan, providing a 3-year interest-free policy of 60,000 yuan, reducing the down payment threshold to 150,000 yuan, with a series of after-sales and charging gift packages, directly penetrated the consistently high purchase pain points of MPV.
Large space, high intelligence, easy driving control, and cost-effective, the E8 will surely become a fierce player in the increasingly fierce new MPV market, and the future Chinese car dealers will definitely carry out more design innovations for the expanding family members of the new Chinese-style family, and explore more surprises in travel life.