Granularity Report丨From viewing to entering the scene to unlock a new immersive cultural tourism

Mondo Technology Updated on 2024-01-29

Granular reporting.

Original title: From "Seeing" to "Entering the Scene" to unlock a new immersive cultural tourism experience.

Immersive performances, immersive night tours.

Immersive exhibitions, immersive neighborhoods.

The most popular "immersive tourism" at the moment

What are the new experiences?

The organic integration of digital technology and cultural tourism space.

Let the cultural and tourism resources "come alive".

Enhance the travel experience of tourists.

This summer. 24 new spaces for immersive experience of smart tourism across the country.

It has become a new growth point in the cultural tourism market.

The audience of online communication reached 3400 million people.

Consumption increased by more than 200% year-on-year.

The total revenue exceeded 100 million yuan.

The number of consumers reached 3 million.

During the Mid-Autumn Festival and National Day.

The new demand for cultural tourism is hot.

It has brought strong consumption growth to many cities.

compared to the same period last year.

More than 20 cities doubled their holiday consumption.

From "on paper" to "in sight".

Immersive new technology, new space.

It realizes the two-way rush of science and technology and culture.

It has become a new consumption trend and a new consumption hotspot.

With the New Year's Day and Spring Festival holidays approaching.

Your next trip.

Will it be an immersive experience?

Producer丨Zhang Ou Wu Guangqiu.

Producer丨Wang Wei.

Editor-in-Chief丨Li Ying.

Planning丨Fan Jiachen.

Editor丨Liu Tianzhe, Lu Mingming.

Vision丨Guo Yi.

Episode director丨Gao Zhiming, Zhai Gang.

Production and synthesis丨Ma Lei, Wang Lina, Wang Xingjia, Yang Ning, Li Kang.

*丨Zhang Yanan.

Producer丨China Television Film and Television Production***

*: CCTV news client.

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