Invitation refers to the invitation to participate in corporate public relations activities, such as press conferences, celebrations, annual meetings, etc., in order to highlight the official, authoritative and grand nature of the event, and with the help of the power of reporting, expand the communication effect of the event.
In order to achieve a good invitation effect, you need to pay attention to the following points:
Clarify the purpose and theme of the event: Before the invitation, you should clarify the purpose and theme of the event, so that you can invite the most suitable ** to participate in the event.
Understand the attributes and characteristics: According to the theme and purpose of the event, understand the attributes and characteristics of different activities, and choose the most suitable one for invitation.
Develop an invitation strategy: Develop an invitation strategy according to factors such as the time, place, and content of the event, including the time, method, and content of the invitation.
Write an invitation letter: The invitation letter should be concise and clear about the theme, time, place, and content of the event, and express the importance and expectations for the journalist.
Send invitations: Send invitations by email or mail, with a digital or physical version of the invitation, so that journalists can better understand the event.
Follow-up confirmation: After sending the invitation, follow up in time to confirm whether the invitation letter has been received, and confirm the return visit within an appropriate time.
Make an interview and release plan: For those who confirm attendance**, make an interview and release plan, including the interview time, interview subjects, release content, etc.
Activity execution and relationship maintenance: On the day of the event, implement the interview and release plan, and maintain communication with the first to ensure the quality and effect of the report.
In short, the invitation is a work that needs to be carefully planned and executed, and only with full preparation and planning can a good invitation effect be achieved.