In November, the Shaoxing Municipal People's Office issued a statement on the implementation of the opinions on promoting the development and revitalization of the rice wine industry, and in the same month, the China International Rice Wine Industry Expo was held as scheduled. As one of the world's three ancient liquors, rice wine is not only a unique liquor in China, but also one of the world's three major fermented liquors, and is regarded as the "quintessence of the country" by virtue of its unique brewing technology.
Rice wine is a traditional Chinese liquor with a long historical origin. According to literature, the technology of making liquor was already in place as early as the Shang Dynasty, and rice wine was gradually formed and spread during the Warring States period. At that time, rice wine was mostly made of millet rice, sorghum, glutinous rice, etc., using fermentation and cooking technology, and the taste was soft and sweet, and it was known as "glutinous rice wine".
In many people's impressions, the degree of rice wine is very low, but in fact, after fermentation, rice wine will contain fusel, acetaldehyde, etc., which is easier to make people up, and its degree is 5 to 6 times that of beer, so it is necessary to solve the problem from the root. A laboratory was formed jointly to launch a new product - "good to drink", making rice wine more acceptable to consumers.
There is also a way to find a way to launch Shaoxing popsicles culturally. Shaoxing popsicle is a kind of popsicle made with Shaoxing rice wine as the main raw material. This popsicle is usually made by adding an appropriate amount of sugar and water to the base of Shaoxing rice wine and going through a special freezing process. Due to the unique flavor and aroma of Shaoxing rice wine, the popsicle made also has a strong aroma of rice wine, and the taste is fresh and sweet. Rice wine popsicles, rice wine ice cream, rice wine milk tea, and rice wine ice powder are all emerging in endlessly. It is worth mentioning that in some traditional festivals or celebrations in China, popsicles made of Shaoxing rice wine will also be used for hospitality and enjoyment, becoming a kind of food with local characteristics and cultural connotations.
It is reported that in 2020, the cumulative value of rice wine in the country will be 19.5 billion yuan, the cumulative value of Shaoxing rice wine enterprises is 13 billion yuan, accounting for 66 percent of the global rice wine industry67%。This year, Shaoxing rice wine company Guyue Longshan has successively become the designated rice wine in the banquet hall of the China Pavilion at the Dubai World Expo and the official business of the 19th Asian Games and Asian Paralympic Games in Hangzhou in 2022. Xu Mingguang, president of the association, said that Shaoxing has launched the "Shaoxing Rice Wine" brand in an all-round way, and promoted the thousand-year-old rice wine cultural heritage of the Chinese nation into a Chinese historical and cultural wine that can be shared around the world.
Rice wine is also afraid of deep alleys, and for a long time, rice wine has been hidden in the "deep alleys" of history and has not been taken seriously. With the efforts of local enterprises and enterprises, more and more people understand the cultural heritage of rice wine and can feel the charm of rice wine even more.