Have you ever heard of "Subject Three"?No, I'm not talking about a driver's license test, but a dance that is popular in Haidilao hot pot restaurants. As long as you say "I want subject three" to the waiter, someone will dance a magical dance for you to shake your hands, twist your waist, and swing your hips, with a dynamic **, so that you can enjoy a free performance while eating hot pot. Sounds interesting?
This seemingly funny service has caused controversy and dissatisfaction among many netizens. Some people think that this is the humanistic characteristics of Haidilao, some people think that this is an inconvenience and infringement of customers, and some people think that this is a vulgar and ** performance. What is Haidilao's "subject three" all about?Why is it on fire?
The word "subject three" was first derived from the scene of many people singing and dancing at a wedding scene in Guangxi. It is said that Guangxi people will go through three exams in their lives, the first subject is to sing mountain songs, the second subject is rice noodles, and the third subject is to dance this dynamic dance with silky small combos. This kind of dance has been widely spread on the Internet, and some netizens joked that "Guangxi people will go through three exams in their lives, subject one is singing mountain songs, subject two is rice noodles, and subject three is dancing".
Not long ago, Haidilao's waiter danced "Subject 3" to become popular on the Internet, and a number of related topics rushed to the hot search, triggering a big discussion among netizens. On the Douyin platform, the topic of "Haidilao subject three dances have been scored" alone has attracted more than 1.5 billion times. Many employees of Haidilao stores have also become popular because of this, with hundreds of thousands of fans, and even some consumers came from other places just to experience the enthusiasm of Haidilao's "subject three" on the spot.
Haidilao said that the company has been encouraging store partners to carry out various innovations based on their own strengths and customer needs, and has set up a corresponding innovation incentive mechanism. The store position implements piecework salary, and more work gets more. Employees who can be recognized by customers will also be motivated accordingly.
Although Haidilao's "subject three" has set off a wave of enthusiasm on the Internet, it has also caused a lot of controversy and questions. Some customers said that this kind of service made them feel uncomfortable and embarrassed, felt that it was an interruption and invasion of them, and some even thought it was a vulgar and ** performance. Not long ago, a netizen on the 19th floor of a local forum in Hangzhou posted a post complaining about his experience of going to Haidilao with his family to eat, saying that he was very uncomfortable.
The netizen said that during the whole process, a very noisy ** sounded one after another, and then the male waiter and waitress came out to dance the kind of writhing earthy dance ......It's really uncomfortable. One question is ordered by the customer, and it is called subject three dance. I really can't figure out why this kind of thing suddenly became popular......I felt disgusting to watch the waiter wriggle around with ...... child
On the other hand, some customers said that this kind of service makes them feel happy and relaxed, and they feel that it is the humanistic characteristics of Haidilao, which helps to create a relaxed and joyful dining atmosphere, and some even think that it is a manifestation of innovation and breakthrough.
For example, some netizens left a message on Douyin, saying, "I think Haidilao's subject three is very good, very interesting, very energetic, very humane, not a very rigid service, but a very warm service." I think this is a major feature of Haidilao, and it is also a kind of culture. I think it's a positive energy that brings joy and happiness to people. ”
Haidilao's "subject 3" not only triggered different feedback from customers, but also had a certain impact on Haidilao's brand image and business performance. From a positive point of view, Haidilao's "Subject 3" has enhanced Haidilao's popularity and influence, attracted more consumers to come to experience, increased Haidilao's traffic and revenue, and also demonstrated Haidilao's innovative and flexible service concept, reflecting Haidilao's humanistic care and customer-oriented values.
From a negative point of view, Haidilao's "subject three" may also damage Haidilao's brand image and reputation, arouse the disgust and resistance of some consumers, reduce the quality and grade of Haidilao, and may also violate some legal and moral bottom lines, bringing risks and burdens to Haidilao.
The reason why Haidilao's "subject 3" can attract so much attention and discussion on the Internet actually reflects some characteristics and needs of the current society and consumers. On the one hand, this shows that today's consumers are increasingly pursuing personalized and diversified services, not satisfied with a single and stereotypical service model, but hoping to be able to get more fun and surprises in the process of dining, experience more culture and creativity, and meet more emotional and psychological needs.
On the other hand, it also shows that the current society is becoming more and more open and inclusive, no longer sticking to traditions and norms, but willing to accept and try different styles and expressions, appreciate and support different talents and innovations, and release and show different selves and personalities.
Haidilao's "Subject 3" is an interesting phenomenon, which not only demonstrates Haidilao's service innovation and customer care, but also triggers social discussion and reflection. We should not praise or criticize Haidilao's "Subject 3" in general, but should understand and evaluate it from multiple angles and levels. What does Haidilao's "subject three" bring us?
Perhaps, it brings us some laughter and happiness, but also brings us some food for thought and inspiration. It allows us to see the diverse needs of consumers and the openness and inclusiveness of society, and also makes us aware of the respect and norms of service, as well as the image and responsibility of the brand.
Haidilao's "subject three" is not a simple question of right or wrong, but a complex value judgment. We should use our own wisdom and conscience to make our own choices and judgments on the basis of maintaining objectivity and rationality.