In mid-2023, the PC version of "Fantasy Journey to the West" has done a lot of "brand actions". Among them, there are not only sect songs, intangible cultural heritage linkage, but also the integration and creation of classic animation. Below, I will give you a brief inventory!
1. Tan Weiwei's "flammable and easy" logged in to Sichuan Satellite TV
On January 1, 2023, Sichuan Satellite TV's 2023 Blossoming World National Rhyme New Year Concert used the Demon King Zhai sect song "Flammable and Easy **" as one of the party programs, and was sung by Mr. Tan Weiwei.
It is worth mentioning that at the party, the Sanxingdui Rock Troupe was officially unveiled, singing the New Year's disco of the three worlds with many dream characters, celebrating the official announcement of the computer version of "Fantasy Journey to the West" and the cultural linkage of Sanxingdui Museum, and dreaming of ancient Shu culture together!This is not only a high recognition of the PC version of "Fantasy Westward Journey", but also demonstrates the determination of the PC version of "Fantasy Westward Journey" to carry out cultural linkage.
2. Hand in hand with Xi'an Cultural Tourism to enjoy the dream Chang'an Lantern Festival!
On January 14, 2023, "Fantasy Journey to the West" and the Culture and Tourism Bureau of the Management Committee of Xi'an Qujiang New Area joined hands to create the "Lights Shine in Chang'an, Dream China Year" New Year Lantern Festival. At the same time, the two sides also completed the signing ceremony of strategic cooperation, and the character "Swordsman" of "Fantasy Journey to the West" officially became the "Special Invited Image Ambassador of Xi'an Qujiang Tourism".
As a national-level IP, Fantasy Westward Journey has been linked to the ancient capital of Xi'an, which not only allows fantasy players to truly feel the lively atmosphere of the New Year, but also highlights the brand vitality of Fantasy Westward Journey. The duration of this lantern festival event is as long as one month, allowing many participants to appreciate the trendy charm of combining ancient style and games!
3. Join hands with Southern Weekend to talk about the journey to the west
On February 23, 2023, Southern Weekly launched the "Journey to the West" cultural special activity, inviting guests from "Fantasy Journey to the West" and other guests related to Journey to the West culture to start a creative relay to jointly explore the profound connotation of Journey to the West culture and the possible path of contemporary cultural inheritance.
Wu Weicong (Xinding), the chief planner of "Fantasy Journey to the West", bluntly said when interpreting "Journey to the West", "The game has created a Journey to the West world that can be explored by everyone, players can not only explore classic scenes such as Chang'an City and Xiaoxitian, but also experience the customs and plot stories in "Journey to the West" in the dungeons of Havoc in the Heavenly Palace, Water and Land Conference, Che Chiguo, etc., and realize their dream of "Journey to the West". ”
Moreover, the computer version of "Fantasy Journey to the West", as the culmination of Journey to the West, has accumulated more than 3Loved by 600 million players. Today, the number of people in the computer version of "Fantasy Journey to the West" has reached a record high of 2.72 million, creating a new record, and its strategy of linkage development with diversified intangible cultural heritage has also injected new vitality into the inheritance of Journey to the West culture and even traditional Chinese culture.
Fourth, Yuan Yawei performed the song "Dance of All Things" in the Tomb of the Female Tomb
On March 22, 2023, the computer version of "Fantasy Journey to the West" is officially launched.
Teacher Feng Mantian integrated the graceful strings of Ruan Xian, an intangible cultural heritage instrument in Chaoyang District, Beijing, into the arrangement, allowing the young heroes to get a glimpse of the charm of Ruan Xian's art and immersively start a journey of exploration of spiritual destination.
5. Alain sang the Shadow Elf character song "Eternal" on both sides
The PC version of "Fantasy Journey to the West" summer expansion pack Shadow of Jiuli was launched on July 25, which not only brought new schools and new characters, but also invited Alan to bring the character song "Eternal" of the new character Shadow Elf, interpreting the life entanglement between the Shadow Elf and the Bone Elf.
In addition, the computer version of "Fantasy Journey to the West" also invited Mr. Yu Dongbo, the intangible inheritor of Gu Gong performance, to jointly interpret the awakening and reunion between the shadow energy and the bone elves that spanned thousands of years. This character song not only brings a new audio-visual feast of love and hate to the knights of the Three Realms, but also has inheritance significance for the development of Gu Gong in the modern society.
Teacher Yu Dongbo commented: "The discovery of a small bone is of great significance, it is the bone of the oriental civilization, the root, the bone is in, the root has vitality, 9000 years of musical instruments, modern people have blown it, the root of civilization has sprouted." ”
Sixth, in conjunction with Xinhuanet, the host dreamed of returning to Datang in a Tanabata brocade dress
On August 22, 2023, the computer version of "Fantasy Journey to the West" joined hands with Xinhuanet reporter Xu Danrui to launch a cross-border linkage to experience "China in the Festival" together. In this linkage, Xu Danrui will wear a golden armor and walk into this strong traditional Chinese festival with everyone, and learn more about the story of Qixi Festival in the long history of China!
With the official opening of this linkage, the Xinhua net column will take the Tang Dynasty culture as the theme, leading everyone to "travel the mountains and seas of China, and find the elegance of the Tang Dynasty". Xinhuanet reporter Xu Danrui will wear gold armor and skirt to the ancient capital of Luoyang, visit the Luoyang Museum, and experience the cultural charm of the thousand-year-old ancient capital with everyone.
It is worth mentioning that in this cross-border linkage, the teachers of Luoyang Museum also took everyone to experience the cultural relics of the Tang Dynasty up close, learn about the armor of the Tang Dynasty and other cultural relics, listen to the touching love stories, and listen to the wonderful stories behind these cultural relics, making this Qixi Festival very meaningful.
Seventh, Yique Dragon Gate is online, and you are invited to enjoy the carp real dragon
On October 3, 2023, the PC version of "Fantasy Journey to the West" will join hands with the world-famous scenic spot "Longmen Grottoes" to start a linkage. This collaboration not only launched the new game map "Yique Dragon Gate", but also opened a variety of gameplay methods such as "Carp Leaping Dragon Gate" and "Treasure Restoration as Before"!
In ancient times, Longmen was the main road to Luoyang in the south, and it was a very important moat since ancient times by virtue of its natural geographical advantages, guarding the safety of Luoyang. In the depths of the Lingtan downstream of "Yique Longmen", there is a spiritual pond named "Yuwang Pond", which is named after Dayu because of his meritorious work in controlling the water. There is a dragon-shaped stone bridge against the current, and it is rumored that if the koi in the pond is a great cultivator, it can become a dragon if it leaps up the dragon gate against the current.
The "Yique Dragon Gate" map not only restores these historical legends, but also integrates the wishing gameplay into it, and every time the "Koi Leaping Dragon Gate" event will attract the attention of players across the server. After all, who can miss the day of the birth of the "Three Realms Koi"?
Eighth, the dream of Chinese high-end brocade clothes is coming, and the collection value is full!
2023 is the 20th anniversary of the launch of the PC version of "Fantasy Journey to the West", and its carnival brocade clothes have attracted the attention of players. To this end, the computer version of "Fantasy Journey to the West" joins hands with Wen Chenhua, a master of Chinese armor restoration, to inherit and develop the armor culture and create a fantasy Chinese high-end brocade.
For example, the design of the shoulder swallow of the carnival auspicious "blue water and golden eye beast" and the design of the "scorching Shaohua" brocade arm are all from the traditional Chinese armor culture. This kind of design rooted in tradition has not only received the attention and recognition of many players, but also injected endogenous power into the inheritance and development of Chinese armor culture.
9. Dream Auto Chess invites Eagle Sauce to participate in the finals of "Chess Saint"!
On December 22, 2023, the new season of "Fantasy Journey to the West" PC auto chess - Shadow of Jiuli ushered in the finals of the chess master. In this final, the well-known chess player Zhan Ying was invited to start the linkage live broadcast. This linkage not only attracted players who love the computer version of "Fantasy Journey to the West", but also attracted many professional chess players, achieving the effect of "out of the circle". After all, who can refuse the opportunity to fight with Eagle Gate ** for 300 rounds?
10. The man of destiny returns, and "Dream of Westward Journey" is officially launched
Many post-90s and post-00s generations remember the cartoon "Fantasy Journey to the West", and the picture of swordsmen, gods, soldiers and others petrifying in order to seal Chiyou in the fourth season made many players "uneasy". However, along with the "Fantasy Journey to the West" PC Carnival, there is also "Dream of Westward Journey".
Judging from the promotional video, on the bustling street corner of Chang'an City, the story of nineteen people of destiny quietly unfolded. They gathered in the city to witness a dazzling fireworks feast, and the Great Sage, hiding in the corner, his gaze scanned through the crowd, as if searching for something, or recalling his legendary journey. The identity of this mysterious figure, as well as his relationship with the people of destiny, will be gradually revealed in "Dream of Westward Journey"!
Summary
It can be seen from the brand action of Fantasy Westward Journey in 2023 that the computer version of "Fantasy Westward Journey" not only links with many excellent traditional cultures, but also links with cultural scenic spots with historical significance, and develops many fashionable brocade clothes, gameplay methods and peripherals, which have attracted the attention of many players. Therefore, we believe that the PC version of "Fantasy Westward Journey" in 2024 will become even more fun!