In the ancient laws of the Internet, turning the boss into a star is an important responsibility of some functional departments.
During the Hongmeng period of China's Internet, a large number of star entrepreneurs have eaten this wave of traditional traffic dividends, such as Ma Yun, Liu Qiangdong, and Robin Li and Zhang Chaoyang. Compared with the name of businessmen, after packaging, they are successful entrepreneurs who are traditionally recognized by the world, and their gestures represent authoritative judgments.
Yu Minhong knows this matter better than anyone else, this is the road he has walked, the river he has waded, and the salt he has eaten. He even knows that on the tuyere, a person with an empty core, a performance artist, as long as he can speak in the vernacular, can be packaged as a god.
This is actually the root cause of Lao Yu's inertial judgment behind the "de-Dongization": I am a god, and I can naturally recreate a god.
But Dongfang Selection actually did not follow this path. Things go back to the end of 2021, and New Oriental, which has been hit by double weight loss, is actively looking for a live broadcast platform to survive.
Lao Yu's most important bargaining chip is himself. The conditions he put forward were very harsh, not only for the category of goods, but also for the corresponding inclination of the field traffic, and put forward his own demands. That's right, New Oriental sees the prospect of a live broadcast platform, but is reluctant to take off the reader's gown.
It is conceivable that there are naturally not many platforms that can satisfy him. And the Douyin he finally chosen, to a certain extent, also gave his sincerity. But the massive traffic can't afford an outdated old man, no matter how Lao Yu uses his best skills, crazy Krypton Viagra, Dongfang Selection is not distempered.
It's really frustrating as well. In June 2022, it was a 618 that Li Jiaqi had fallen into the sand for special reasons, and being confined to home and doing nothing also made more users focus their time and attention on the Internet. Dong Yuhui was born, allowing Douyin to see the hope that the east wind will overwhelm the west wind in addition to Luo Yonghao, who is gradually running out of control, a more novel live broadcast possibility;At the same time, the massive traffic surge also made New Oriental see another possibility, and the two sides hit it off.
It took so much time to reminisce, in order to dissect and say that Dong Yuhui's fame is not copying Lao Yu's old path, but a new set of gameplay and paths. His fame is based on the Oriental Selection Platform, and he was incubated internally as a worker, but he still has to face the problem of class separation from his old colleagues and exploitation by corporate managers. It was also the platform that gave him everything that made the final collective decision-making and judgment significantly offset.
For New Oriental, the best actor in Dong Yuhui's role should not be the other, it must be Yu Minhong himself. Dong Yuhui is not Lao Yu, and it is impossible to become Lao Yu, this is the Asimov Three Law of New Oriental, or any listed company.
After Dong Yuhui and New Oriental collided over a small composition, many institutions swore to surface. For any of them, there are more verbal cannons than reality, and what they need is an honest and controllable worker, not a father with an annual salary of more than 100 million. Bosses who muttered that love is their destiny are more often just a form of political correctness, and any boss will not really want to see their employees go higher in their hearts, they care more about the individual loyalty after the obedience test, rather than the talent itself.
Back to the very beginning of the question, the real instructions behind Dong Yuhui, who tried to cut the domain, obviously will not come from any CEO, but Lao Yu, who is really lying next to the couch and does not allow others to sleep soundly. Dong Yuhui, as a technical post, will not erode the position of the management post if he competes with the sun and the moon. On the contrary, Lao Yu invested a lot of money and fame after being coerced by traffic, and his insecurity made him repeatedly beat the other party, conduct obedience tests, and actively look for his own way out.
This is the need of New Oriental, and it is also the need of Lao Yu himself.
Of course, New Oriental has domesticated famous teachers, but not celebrities. A high-spirited CEO who won the gold medal of the royal gift began to command his subordinates to make small movements, but he didn't expect the anchor to directly overturn the table - Lao Tzu won't play with you anymore.
This in itself is also the biggest concern of New Oriental's management. The knife edge is naturally good when it falls late, and it can be used to cut vegetables for daily use after grinding, and it may not be the worst thing to fall down early.
As a professional manager, Dongfang Selection CEO is just a knife to deliver words, and any behind-the-scenes boss needs such an obedient and obedient professional manager who maintains a single heart. This kind of puppet model has existed for a long time in the Internet bosses of the previous era, and they are not allowed to make mistakes when they are successful, so they need to have a shadow to make room for them to advance and retreat.
Killing a failed CEO looks disgraced, but if it can be exchanged for Dong Yuhui's return, perhaps the best step at the moment is also a remedy that has to be done under the pressure of the times. This account will naturally be recorded on Dong Yuhui.
But then again, a Dong Yuhui who will run away from home at every turn, a Dong Yuhui who is surrounded by wolves, and a Dong Yuhui who needs to kill the CEO to appease, even if he returns to his post, how long can Yu Minhong really tolerate him?