Shi Shuping: A leading figure in the business community of Changzhi In the urban area of Changzhi, there is a commercial brand that everyone knows and everyone knows, and that is Jinwei. Jinwei**, Jinwei famous store, Jinwei hotel, Jinwei convenience, Jinwei supermarket chain, etc., are all over the city, as long as you walk for 15 minutes, you can find a Jinwei store. Behind Jinwei is a legendary figure, he is Shi Shuping, the chairman and general manager of Changzhi Jinwei Trading Group. The story of Shi Shuping is a history of struggle from childhood to adulthood. He was born in Wuxiang County, the old revolutionary base area, and was influenced by the people in the old area, and he has the spirit of perseverance and hard work. His Xi career was completed at the Changgang Children's School. There, he not only excelled in his grades, but was also an active member of literary and artistic activities, playing and singing. In 1972, he participated in the recruitment of Changzhi Department Store, and because of his talent, he was arranged to the "** Ideological Propaganda Team".
A year later, he was transferred to the wholesale department, where he started as a warehouse keeper, and later rose to the rank of salesman, head of the sales section, and finally manager of the Plaza Department Store. When he took over, the store had already suffered serious losses, with annual sales of only 1.9 million yuan and a loss of more than 300,000 yuan. He took a series of reform measures, so that in the first year of the turnaround, sales increased to more than 5 million yuan. In March 1996, the Changzhi Municipal Bureau of Commerce decided to invest in the establishment of Jinwei Trading Group, and Shi Shuping was appointed as the person in charge of the first enterprise - Jinwei. He was faced with a blank drawing, no funds, no talent, only a hot land. He was not afraid of difficulties and handled everything himself, from raising funds, recruiting people, designing and decorating, training employees, putting goods on the shelves, and formulating regulations. In this way, it took him 6 months to build a modern large-scale **. On December 8, 1996, the day of the opening of Jinwei**, there were crowds of people, and Changzhi East Street was crowded, and the sales of that month reached more than 6.5 million yuan. Jinwei ** broke some conventions in the Changzhi business community, and became the first enterprise to install escalators, the first enterprise to implement Mandarin and civilized language services, and the first to promise to the society that "shopping is not satisfactory, return money and exchange, and the service is not in place to compensate for losses", opening a new era of competition in Changzhi business community. Over the past ten years, Jinwei has returned and exchanged more than 3 million goods for customers, with an amount of more than 50 million yuan. Shi Shuping did not stop there, he continued to look for new business opportunities and expand into new areas. In August 2002, he found a good place to run a supermarket, in a vacant lot near Bayi Square. He decided to open a supermarket here, and it is a supermarket that is combined with the department store format, which can not only attract customer flow, but also increase efficiency and achieve a win-win situation. On New Year's Day in 2003, Jinwei Supermarket opened, which was welcomed and praised by customers. On October 1, 2004, Jinwei Famous Store was also grandly opened. On June 1, 2005, Jinwei Trading Group was formally established, and its sales reached 200 million yuan, and its sales and profits and taxes doubled. At the beginning of 2006, Shi Shuping took a fancy to another business district and began to march into the suburban county market, achieving the goal of chain operation. On May 1, 2006, Jinwei Supermarket Changgang Store opened. On December 28 of the same year, the second phase of Jinwei** expansion shopping mall was also opened. On January 1, 2010, Jinwei Supermarket Xiangyuan Store opened, and Jinwei's chain operation took another step forward. On November 18, 2010, Kingway Hotel opened, and Kingway's business scope expanded to the field of star-rated hotels. In 2011, Kingway's annual sales reached 6800 million yuan, an increase of 28% year-on-year, and profits and taxes reached 31 million yuan, an increase of 46% year-on-year, maintaining the sales champion of Changzhi commercial and trade enterprises for many years. Shi Shuping is not only a successful entrepreneur, but also a generous philanthropist, a committed servant, and a profound scholar. He actively participates in social welfare undertakings, regularly cares for poor families in the community, comforts disabled children and empty nesters, and sponsors poor college students to complete their studies. He also advocated that Jinwei Group set up a help** and set aside a part of the money every year to help employees in difficulty. He also provided various kinds of help and guidance to young workers. He loves his homeland and cares about society. After the Wenchuan ** incident in Sichuan, he donated 5 times in different names and identities. When the Organization Department of the CPC Central Committee called on Communist Party members to hand over "special party fees," he also took the lead in donating 10,000 yuan. For more than ten years, he has donated 2.6 million yuan to the society in the name of an individual or a business. He loves Xi and cares about education. He is often invited to various schools to give career guidance to graduating students and share his experience and insights. He has taught many times for students of Changzhi Business School, Changzhi College, and Changzhi Medical College.
In the past ten years, Jinwei Group has provided 30,000 jobs for the society. Shi Shuping has a strong sense of crisis, and he knows that the traditional department store industry is facing the challenges of emerging channels such as online shopping and direct sales from leading manufacturers, and must be transformed and innovated. For Jinwei, we must also continue to find out our own shortcomings, break through our own bottlenecks, innovate our own models, constantly inject new vitality, and constantly adjust and transform. ”
Summary: This article introduces the growth, entrepreneurship and struggle of Shi Shuping, chairman and general manager of Changzhi Jinwei Trading Group, and shows how he became a leader in the Changzhi business community from a warehouse keeper, created the largest commercial retail group company in Changzhi City, and set a model of integrity management in the same industry. The article also introduces his active participation in social welfare undertakings, his concern for education, and his crisis awareness and measures for transformation and innovation in the face of changes in the market economy. The purpose of the article is to convey his successful philosophy and spirit through Shi Shuping's deeds, and inspire more people to learn Xi from his example and contribute to society and the country.