In today's society, with the advent of the era of national entrepreneurship, more and more people will choose to start their own businesses. However, in the context of very large competition in enterprises, not all small partners who choose to start their own businesses can succeed. One of the key focuses is the company's strategic operations. As a manager of a company, do you know the five strategies for running a business?
MBA is to cultivate pragmatic, compound and applied senior management talents who can be competent for the senior management of industrial and commercial enterprises and economic management departments. So, today let's talk about company-level strategies: What are the types of company-level strategies?Let's go to Hefei Xinhecheng Business School to find out.
Diversification strategy refers to the fact that an enterprise is not satisfied with the operation of the existing industrial chain, or has pessimistic expectations about the prospects of the existing industrial chain, and carries out other diversified businesses based on the consideration of risk diversification. Depending on the degree of relevance to the existing business, diversification strategies can be divided into relevant diversification strategies and irrelevant diversification strategies.
The internationalization strategy of an enterprise is usually the development plan of the company in the process of internationalization, which refers to a series of decisions made by multinational companies in order to put the company's growth on an orderly track and continuously enhance the competitiveness and environmental adaptability of the enterprise. The internationalization strategy of enterprises can be divided into three types: country-centric strategy, multinational corporation-centric strategy, and global-centric strategy.
Virtual business refers to enterprises that break through the boundaries of the original organization. While it has functions such as production, marketing, design, and finance, there is no complete organization in a business entity to perform these functions. The virtual operation of an enterprise refers to a business mode in which an enterprise breaks through the tangible boundaries in the organization and does not set up a specific organizational structure entity with functions such as design, production, finance, and marketing, but can still complete various functional tasks.
The integration strategy refers to the strategy of enterprises to expand the scope and scale of business by using the direct relationship in the socialized production chain, and to implement vertical or horizontal alliances in supply, production and marketing. According to the classification of the extension direction of the industrial chain, there are three types of integration strategies: vertical integration, horizontal integration and hybrid integration.
Innovation strategy is a strategy for enterprises to actively innovate in business strategy, process, technology, product, organization and other aspects according to the changing environment, so as to maintain a unique advantage in the fierce competition. From the perspective of innovation objects, it can be divided into product innovation, production technology innovation, organization and management innovation and R&D innovation. According to the difficulty and characteristics of innovation, innovation can be divided into three types: leading innovation, following innovation, and relying on innovation.