Yiwen Insight: Google Advertising Helps Overseas H5 Game Advertising Continue to Be Popular.
As one of the easiest genres to play, H5 not only breaks down barriers of platform, age, and gender, but also occupies a dominant position. The market is poised to grow over the next five years. The overall global H5 market size is expected to reach 30$900 million in 2021 compared to $10$300 million.
For game developers, there is still a huge amount of untapped potential in the H5 gaming market. These include: leaning, well-placed advertising, attracting new audiences, improving retention, deepening engagement, and effectively monetizing new products.
Game developers have a lot of opportunities to come. The only question is: How to seize this opportunity?
H5 gamers are a diverse and unique audience;This includes both heavy gamers and those who see h5 games as a casual pastime to pass the time. As with any audience, H5 gamers start and continue to play for a clear reason, as well as a preference when interacting with games and content.
Google and Kantar have partnered to explore three key markets for developers in the Asia-Pacific region: the US, India, and Brazil.
This is the result of this groundbreaking report detailing the situation of H5 gamers and the current and future market opportunities to note. The study has been distilled into five core data insights and presented to game developers and developers if they want to be sufficient.
What can be done to benefit this valuable new opportunity?
We launched this report to help H5 game developers and publishers gain a deeper understanding of their H5 game audience so they can create better gaming experiences, develop more effective monetization strategies, and identify more monetization opportunities in the coming years.
Understand player preferences and design games that tap into new audiences.
H5 games have a low barrier to entry, so they attract new gamers at the same time, and are less manageable. However, different player groups pair.
Game experiences have different expectations, so it's important for game developers to meet their expectations when it comes to discovering niche audiences.
H5 games better engage existing players and new audience segments that aren't reached.
By offering an H5 version of the game, game developers can attract the attention and interaction of the core player base The so-called core gamer refers to the heavy gamers and light gamers who play a variety of different game genres, such as console games, application games, and h5 games
Diversify your game and strengthen your market position.
Once you're in the H5 gaming market, game developers and publishers can also start to tap into audience segments that they haven't previously reached, such as pure H5 gamers, who are difficult to reach with other forms of gaming. More than half (54%) of pure H5 gamers have helped them better understand what kind of games they like. As a result, H5 games are ideal for game developers to scale their audiences.
In addition, you have a good chance of increasing revenue In addition to building H5 game sites and expanding their business by acquiring and monetizing ads, game publishers can also provide game content to other publishers for a revenue share. You can do this by distributing your game on other game distribution platforms, or by integrating your game into a gaming platform, such as news sites and social media sites that intend to publish your game on their site.
In order to optimize the distribution, it is recommended to consider making h5 games advertise. It integrates with the AdSense platform. Once you've integrated the game into the station, you'll be able to get a piece of the pie from the receipts you've earned.