In today's business world, getting information from potential customers is essential to the success of a business. However, many businesses are faced with the challenge of finding potential customers.
The first step for a company to close a deal is to find customers and match products with target customers to improve the transaction rate.
Therefore, enterprises first need to clarify their target customer groups, which can be carried out through market research, competitor analysis and industry research. When determining the target customer, you need to pay attention to the following aspects:
Define the characteristics of your customers: age, gender, occupation, income, geographic location, etc.;
Clarify the needs and pain points of customers, so as to provide products and services that are more suitable for customers.
Focus on analyzing customers' buying behavior trends and understanding customers' buying Xi and frequency in order to develop better sales strategies.
Then you can start looking for customers, and in the age of the internet, making good use of search engines is a very simple and effective way. Keywords, such as industry product names, can be used, and filters need to be used to narrow it down.
What are the specific ways to use search engines to query the company?
The traditional way is to find target customers on the Yellow Pages, B2B, and Recruitment**, but this manual search method is very inefficient and will miss many customers. Therefore, for enterprises that need to develop new customers for a long time, it is undoubtedly very expensive to find enterprise customers by themselves, so many companies will choose to purchase a certain amount of customer information on a regular basis, which is scattered in various public information. Data companies integrate through technologies such as crawler big data, and then sell them at an affordable price, and enterprises also use a lower cost to acquire customers, so they no longer have to spend a lot of time searching every day to achieve a win-win situation.