Dongfang Selection's "small composition turmoil" continues to ferment, and it also switches from the education and training industry to live broadcast and bring goods.
On the evening of December 14th, Mr. @陈向东, who is certified as the founder, chairman and CEO of Gaotu, posted on Weibo: "100,000+ at the same time**, miracle, belongs to Gaotu products, belongs to Gaotu, belongs to you, belongs to us, dear friends." ”
As of 9 o'clock on December 15, the number of fans of Gaotu Jiapin on the Douyin platform rose to 1.15 million.
In the secondary market, as of December 14**, Gaotu U.S. stocks rose 29% to 4$76 shares, market capitalization 12$400 million, up more than 5% after hours. From December 11th to 14th, Gaotu's share price has accumulated more than 72%.
Small essay "The turmoil continues to ferment.
The popularity of the Gaotu live broadcast room skyrocketed.
According to the "** Times", on the evening of December 11, the live broadcast room of Gaotu Jiapin was swiped by fans of Dongfang Selection Dong Yuhui. On that day, there were up to more than 10,000 people in the live broadcast room at the same time**. On the 12th and 13th, as the "small composition" turmoil continued to ferment, the popularity of the live broadcast room of Gaotu Jiapin continued to skyrocket. On the evening of December 13, the highest number of people in the live broadcast room of Gaotu Jiapin exceeded 30,000 at the same time. Gray Dolphin data shows that the sales volume of Gaotu Jiapin's live broadcast room in the past 7 days has been 7.5 million yuan to 10 million yuan, with a total of 35 new fans30,000, especially in the past two days, the number of fans in the live broadcast room has increased by more than 280,000.
On the morning of December 14th, Chen Xiangdong posted on Weibo that since December 11th, a large number of fans have poured into the live broadcast room of Gaotu Jiapin, and his personal account "Gaotu Chen Xiangdong" also has a large number of fans who came to comment.
In the live broadcast, some netizens asked, will Gaotu dig Dong Yuhui?Chen Xiangdong responded: "Dong Yuhui is not used to dig, but to love." In the above-mentioned Weibo, Chen Xiangdong once again talked about Dong Yuhui and said that the sentence blurted out was indeed his state of mind. A "hero" who has been recognized by so many fans comes out, and he is still a teacher, which is really very, very difficult in the current era.
On December 15, Chen Xiangdong said in an interview that Gaotu always welcomes outstanding and outstanding talents in the industry to join Gaotu to provide better services for everyone and create greater social value together. Gaotu Jiapin is a live broadcast e-commerce platform of Gaotu Group, and similarly, for the Gaotu Jiapin anchor team, we will also carefully select anchors, actively cultivate excellent anchors, and look forward to the emergence of outstanding talents. ”
Gaotu "learned" from New Oriental.
Tens of thousands of oranges were sold, corn and duck eggs were sold out, and 1,000 prawns were sold in ten minutes......Haotian, the anchor of Gaotu Jiapin, said: "In the past, it took a while for three orders, but now more than 1,000 orders will be gone immediately. In the face of the flocking fans, the two anchors of Gaotu also called on fans to place orders sensibly and not to swipe gifts.
According to ** reports, in the field of education and e-commerce live broadcast, Gaotu "learned" from New Oriental. Chen Xiangdong used to be the executive president of New Oriental, and after leaving New Oriental, he founded Gaotu, and his market value before the "double reduction" once surpassed that of New Oriental.
Gaotu Jiapin started the live broadcast on December 24, 2022, which belongs to the live broadcast room of all categories. The anchor's style and live broadcast room layout are highly similar to Dongfang Selection, and the anchors are mainly from Gaotu teachers. The background of Gaotu Jiapin's live broadcast room is also Chen Xiangdong's personal image, which is also highly similar to Yu Minhong.
Chen Xiangdong intends to personally take charge of Gaotu e-commerce live broadcast business, and he will enter Douyin in January 2023, and the profile is marked as "CEO of Gaotu Jiapin". *The content is mainly based on topics such as growth, inspiration, workplace, and entrepreneurship, and the character and content are similar to Yu Minhong's style.
But since the start of the broadcast, the live broadcast of Gaotu Jiapin has been mediocre, and when the number of people is small, there are only eight people*** until the "small composition" crisis of Dongfang Selection broke out, and this "splashing wealth" flowed to Gaotu Jiapin.
Editor-in-charge: Ren Haopeng |Review: Li Zhen |Supervisor: Wan Junwei.
*: China Business News).