With the development of society and the improvement of people's living standards, the catering industry has attracted more and more attention, followed by the continuous pursuit and innovation of catering brand design. Young people are the main consumer group in the current catering market, so how to rejuvenate catering brand design is a problem that many brands are concerned about. It will introduce how to rejuvenate the food and beverage brand design from many aspects.
1. Color design.
Color is one of the most important elements in the design of a F&B brand, and it can directly affect people's impression and feeling of the brand. In order to pursue youth, the design of catering brands should be dominated by the colors that young people love, such as bright orange, youthful and energetic green, fashionable purple, etc. At the same time, these colors should also match the theme of the brand, without losing the uniqueness and personalization of the brand.
2. Font design.
Font is another important element in F&B brand design, which not only conveys the brand message, but also shows the brand's characteristics and style. In order to be younger, the fonts designed by catering brands should have the characteristics of lightness, simplicity and fashion, such as handwriting, streamlined fonts, etc., which can make the brand more lively, interesting and personal.
3. Graphic design.
Graphic design is also an important part of F&B brand design, which can directly affect the brand's recognition and image. In order to be younger, the graphics designed by the catering brand should be simple, clear, easy to remember, and easy to identify, and at the same time should be consistent with the theme of the brand, such as cute ** image, simple graphic identity, etc., these graphics can make the brand more accessible, interesting and distinctive.
Fourth, packaging design.
Packaging is an indispensable part of catering brand design, which can make consumers feel good and identify with the brand. In order to be younger, the packaging design of the catering brand should be concise, fashionable and interesting, and at the same time take into account factors such as ease of use and environmental protection, such as reusable environmentally friendly materials, simple modeling design, etc., which can make the brand closer to the needs and lifestyles of young people.
Fifth, marketing strategy.
Marketing strategy is an important part of F&B brand design, which can help brands better attract and retain young consumers. In order to be younger, the marketing strategy of catering brands should be innovative, diversified and fashionable, such as brand promotion and publicity on social **, organizing interesting brand activities, launching novel dishes and drinks, etc., which can make young people love and pay more attention to the brand.
In short, the rejuvenation of catering brand design is a multifaceted issue, which needs to start from multiple aspects such as color, font, graphics, packaging and marketing strategy. When designing a brand, it is necessary to pay attention to the personalization and characteristics of the brand, and at the same time take into account the needs and lifestyles of young consumers, so as to better attract and retain young consumers, and make the brand more young, interesting and distinctive.