It has been 31 years since Suning.com was established, and with the rapid development of the Internet, e-commerce has become one of the main ways for people to shop. With the intensification of competition in the e-commerce market, this domestic e-commerce company, which was once as famous as ** and Gome, is now facing some challenges.
Once one of the e-commerce giants, there is news that the staff dormitory of Suning Tesco's Nanjing headquarters that is short of funds may be sold, and Suning Tesco's debt is as high as 157 billion yuan. Suning Tesco has repeatedly failed in market competition and blind expansion attempts, and a series of enterprises and investment projects have made it heavily indebted and in the dilemma of broken capital chain.
Suning Tesco has successively acquired the American brand Red Kids in the maternal and child industry, the PPTV industry in the entertainment industry, the Premier League broadcasting rights in the sports industry, the daily express delivery in the express delivery industry, the Dragon Ball Live in the live broadcast industry, the Jiangsu Suning football team, and the Inter Milan football team. It even lent 20 billion to Evergrande to acquire Carrefour's Chinese business. But all of them were due to unfamiliarity with the acquired industry.
In the past, Suning Tesco performed well in terms of product categories, shopping experience, online and offline integration, etc., with a rich range of products, and became a "one-stop" platform for consumers to shop, where they could find electronic products, household goods, clothing, shoes and bags, food and beverages and other categories of goods.
Whether it is return, replacement or maintenance, it has given consumers great convenience and protection, and has won the favor of consumers with high-quality goods and thoughtful service, and has a good reputation. Now the reputation and quality is no longer the quality assurance of Suning Tesco, with the non-screening of products, the decline of after-sales service, causing strong dissatisfaction among customers.
How to maintain and enhance brand influence, and how to provide more personalized services and products to meet the needs of consumers as consumer needs change, are important issues that Suning Tesco needs to consider.