Xiaomi's international brand strategy.
Xiaomi, with its internationalization strategy, has already gained great momentum all over the world. First of all, Xiaomi accounts for almost 80% of the world's shipments. This is because Xiaomi has been promoting its products to the world, so it has a higher international and strategic vision than other domestic mobile phone brands. Secondly, Xiaomi has also made a greater contribution to its global influence through diversified overseas businesses such as TVs and Xiaomi Mi Bands. As a result of these measures, almost half of Xiaomi's revenue is now abroad.
Chinese high-tech companies have achieved remarkable results on a global scale in recent years. In particular, China's leading high-tech products have made great progress in the world. Interbrand, a British research firm, has released a new ranking, in which Xiaomi ranks 87, while another high-tech company only ranks 92. This achievement is largely due to Xiaomi's implementation of an international marketing strategy. Xiaomi not only accounts for nearly 80% of global sales, but is also expanding globally through diversified product lines such as TVs and Xiaomi Mi Bands. As a result, Xiaomi's awareness and awareness have increased globally. On the contrary, most of the other local mobile phone manufacturers rely on local ones, and this closed development method can no longer meet the evolving needs of today's China.
Changes in China Mobile's ** industry.
In recent years, China's mobile** market has changed a lot. As mobile** sales in China continue to decline, some local brands that rely on local products are taking a hit. According to statistics, in 2016, China's mobile** sales were 470 million units, but in 2022 they fell to 300 million units. In addition, China's shipments fell to 12.4 billion units, and shipments are expected to drop to 250 million units for the full year. At the same time, China's mobile** sales have rapidly declined worldwide, from 33% in the early days to 24% in 2022.
It reads: Xiaomi has won unanimous praise from users all over the world with its excellent product performance and excellent design capabilities. It is obvious that its products sell well abroad. In India, for example, Xiaomi has overtaken Samsung and Apple to dominate the country. This is thanks to Xiaomi's heavy investment in the Indian market, which has developed products that meet the needs of local customers, which has gained more customer recognition. In addition, Xiaomi is also working extensively with local operators and distributors to expand its sales in China. The above measures have helped Xiaomi stabilize the Indian market and gain a good reputation and increase consumer loyalty.
Xiaomi's foray into the global market is no coincidence. The company pays attention to the research and development of products, and the continuous improvement and improvement of customers, so that the company enjoys a high reputation in the world. For example, the Xiaomi series of products does a good job of taking photos and taking pictures, especially the recently released Xiaomi 11 Ultra, which has won praise from the industry for its novel camera and image processing technology. In addition, Xiaomi attaches great importance to customer feedback and requirements, and continues to develop new products that meet the needs of consumers according to their needs, so as to improve customer trust and loyalty.
It reads: This downward trend is closely related to the change of the world's mobile** market. Overall, World Mobile** shipments also declined, but China saw a bigger decline than the rest of the world. In 2015, mobile** sales worldwide were 1.5 billion units, which dropped to 1.2 billion units in 2022. China contributed a lot to this, with sales down 18.5 billion units, that is, more than 60% of the decline in world sales. This has also led to a decline in the international market share of local brands. The earliest domestic brands have launched an attack on Apple and Samsung, accounting for about 20% of the market share. However, due to the fierce competition of other world famous brand products in China and the change of China's consumption Xi, the market share of local brands has been declining, and many have even fallen to 10%.
As China becomes increasingly saturated, domestic mobile phone companies urgently need to find new space for development. Exploring overseas markets is one of the key ways. We all know that the international market is very large, and only by gaining a foothold in the international arena can we provide more survival and a more stable market for domestic mobile phone brands.
On the other hand, domestic mobile phone companies can also enhance their international competitiveness by strengthening their own brand and marketing capabilities. Brand building is an effective means for enterprises to improve their brand image and improve their corporate image. Localized brand image, logo, participation in international brand promotion, competitions, etc., can enhance domestic brand awareness and reputation. At the same time, carrying out marketing activities can enhance the brand competitiveness of enterprises. Through foreign advertising and promotion, it can improve domestic brand awareness and increase its market share.
Challenges and opportunities for domestic mobility**.
Now, in order to cope with the pressure of the declining Chinese market, domestic mobile phone brands must focus on expanding overseas markets. China's auto industry has become saturated, and the competition between industries is intensifying, and it is difficult for local auto companies to make new development on the road to localization. In addition, China's automotive industry is becoming less and less dependent on local cars, and it is becoming more and more difficult to compete with local cars.
In such a situation, domestic mobile phone companies must continue to improve their scientific and technological strength, improve their quality, and realize the transformation from quantity to quality, so as to gain more recognition and market share in the world. In terms of science and technology, domestic manufacturers can increase research funding and improve product quality and creativity. On this basis, through exchanges with well-known foreign enterprises, learn Xi foreign advanced technology and improve their competitiveness. In terms of quality, domestic manufacturers should strengthen quality management, improve their reliability and durability, and ensure customer satisfaction and loyalty.
The conclusion is: in summary, Xiaomi is China's leading high-tech brand, which has won the world's recognition for its international development strategy and outstanding product performance. China's mobile communications industry is undergoing earth-shaking changes, which is both a new opportunity and a new challenge for domestic mobile enterprises. In order to achieve long-term development, domestic mobile enterprises must increase their efforts to expand overseas, improve their technical capabilities, product quality and brand competitiveness, so as to obtain greater market share and consumer recognition. If local mobile phone brands want to achieve long-term success, they must be based on the international market.