Since Huawei was suppressed by the United States, the outside world generally believes that Apple's advantage in the high-end mobile phone market will be further expanded, but the result is unexpected, Apple may be fearless, in recent years, the pace of development seems to be particularly conservative, the product "squeeze toothpaste" type of upgrade has caused a lot of consumer dissatisfaction, so that there has been a large number of user loss.
At the same time, Huawei's return as king and Xiaomi's continued rise are also further squeezing Apple's market share. Just recently, with the arrival of a piece of data, many foreign media have exclaimed that Apple's "sit back and relax" days are coming to an end.
Recently, ** announced the domestic mobile phone sales in November. Although Apple still retains the No. 1 position in sales, its year-on-year growth rate is only 22%, much lower than Xiaomi's 441% and Huawei's 756%。It is worth mentioning that Xiaomi's new device activations reached 524 that month30,000 units, becoming the domestic brand sales champion, on the top of the list of domestic mobile phone brands, and an increase of more than 40% for 5 consecutive weeks!
Xiaomi's success in the premium segment is mainly due to the release of the Xiaomi 14 series. The series of phones achieved sales of 1.44 million units within 10 days of its release, which triggered an enthusiastic response from the market. In addition to this, the launch of the Redmi K70 series has earned Xiaomi more market share. This rising star shows Xiaomi's ambition in product innovation and market layout, and also makes people see Xiaomi's confidence in ranking first in domestic production and surpassing Apple.
Today, Xiaomi, Huawei and Apple have formed a three-legged trend in the domestic high-end market, with the three brands occupying 90% of the high-end market share, showing the "head effect". However, it should be noted that in terms of share share, Huawei and Xiaomi have increased by 118% and 88%, while Apple is **212%。
It is not difficult to feel that with the rise of domestic technology giants such as Xiaomi and Huawei, Apple is facing unprecedented challenges. According to the official data released by Xiaomi, after the release of Xiaomi Surging OS, the number of Xiaomi smart ecological users has ushered in a significant increase, of which 45% are from Apple's IOS camp. Obviously, Xiaomi Surging OS, as the first people-to-car home ecosystem, has brought users a better intelligent experience, which is the key factor why it is so popular.
In the future, technology giants such as Huawei and Xiaomi will continue to promote innovation and development in the mobile phone market and bring more high-quality products to consumers. In this highly competitive market, only by constantly innovating and improving product quality and service level can we stand out from the competition.
The rise of China's tech giants has brought new energy to the market, and it remains to be seen whether Apple will be able to reverse the current headwinds and regain market dominance. Domestic brands such as Xiaomi and Huawei will continue to lead the market trend and promote the development of China's mobile phone industry, and consumers will also enjoy the convenience brought by more innovation.