Cultural empowerment, brand wins new development;Brand leading, common progress in cultural integration. On December 5th, the "Culture Empowers Brands to Lead 'Brands, Make the World Better' - Chinese and Foreign Brand Forum" was held during the Boao Forum for Chinese Entrepreneurs. The forum was hosted by the National Brand Office of Xinhua News Agency, the Xinhua News and Information Center, and the Shanghai Branch of Xinhua News Agency. Datacom Group won the honor of "Cultural Empowerment Brand Boao Initiative Enterprise", and Shi Qiming, CEO of the Group, attended the forum and delivered a keynote speech.
Steadily polish the golden signboard
Shi Qiming proposed at the forum that brand building is a long-term and strategic task, and it is also a systematic project. Only by doing a good job in strengthening the main business, insisting on doing something and not doing something, steadily practicing internal skills and doing a good job in products, will the road of development be wider and wider, and the golden signboard can become brighter and brighter.
Shi Qiming said that as an intelligent transformation service provider focusing on the publishing industry, Datacom Group has only done one thing in the past ten years of development, which is to use technology to promote the transformation and transformation of the publishing industry. With the rapid development of the digital economy, where is the traditional publishing industry going?Over the years, some experts and scholars have repeatedly issued pessimistic predictions that "publishing will die". However, when Datacom Group empowers the traditional publishing industry with digital technology, we see a bright future for the publishing industry.
Every year, Datacom Group serves more than 300 publishing houses, more than 2,000 periodicals, and tens of thousands of small and medium-sized content producers across the country, helping them create richer, high-quality, and intelligent knowledge resources, and then deliver them to users in a more accurate, efficient, and intelligent way, leveraging the trillion-level blue ocean market of knowledge and information consumption.
Shi Qiming believes that while promoting the transformation and reform of the publishing industry, the data transmission group itself has also made great progress, and has successively become one of the top 30 nominees of national cultural enterprises, the top 10 cultural enterprises in Hubei Province, and the national specialized, special and new little giant enterprises, etc., forming a strong brand influence.
Innovation stimulates endogenous power and spreads Chinese culture globally
Shi Qiming said at the forum that innovation is the first driving force to lead development and the source of brand vitality. In the past ten years, the data transmission group has continued to use the latest digital technology as the "key key" to the transformation of publishing. From big data, cloud computing, blockchain, to today's hot artificial intelligence and AIGC, the company's development steps are closely following the pace of technology iteration at every step. For example, in 2022, based on metaverse technologies such as digital twins and 3D reconstruction, metaverse bookstores will be launched, metaverse books will be created, and "a whole industrial chain" will be leveraged with "one topic".In 2023, under the development wave of AIGC, the AI product line will be launched in a timely manner, enabling all aspects of book publishing, such as topic planning, manuscript assembly, editing, marketing, and reader service, opening the era of artificial intelligence in the publishing industry. Through independent innovation, from "following" to "running" and then achieving "comprehensive leadership", the corporate brand has gained enduring development momentum.
Shi Qiming said that a good brand should also have a global vision. Only by following the trend and opening up and cooperating can we get more development opportunities and greater development space. In this regard, Datacom Group is rooted in the local area and has a global layout. On the one hand, we will work with publishing units across the country to let a large number of high-quality digital cultural products "go overseas" to convey Chinese culture and Chinese voices to the worldOn the other hand, it has cooperated with a number of world-renowned publishing institutions to take the lead in building the first digital cultural industry base in the global sense, and gradually developed into a 100-billion-level digital cultural industry cluster with international competitiveness, leading the prosperity and development of global publishing and even the cultural industry, and letting the world see the power of Chinese brands.