Probably from September.
The mobile phone manufacturers we are familiar with have started a new round of scuffle for the sale of new phones.
Everyone has worked hard to move out new iterations of systems, hardware and technology.
First of all, Huawei Mate 60 series, with self-developed Kirin 9000S + Hongmeng 40 returns, so that "far ahead" swipes the whole network.
The iPhone 15 series followed suit, with an epic update of the interface and replaced with a highly versatile C port.
And then in October, the Xiaomi 14 series also made a big wave.
The screen, image, interface, motor, battery, etc., have all been upgraded.
even made the [people, car and home whole ecology] operating system - surging os out of it.
And released in early November, the vivo X100 series and iQOO 12 series, none of which are squeezed toothpaste.
I don't know what everyone thinks, Brother Ji himself is quite enjoyable.
The strong smell of gunpowder that belonged to the machine circle still came back by the autumn wind.
But it's a war of words, or a boast.
Whether a mobile phone is good or not depends on whether consumers recognize it, and it will eventually return to the sales or activation volume of the market.
Exactly ah, by BCI statistics".China's mobile phone market: new phone activations in November 2023"The data came out yesterday.
Let's take a look.
How did the manufacturers perform in the "monthly examination" in November?
First of all, the iPhone is still the best-selling high-end mobile phone in the Chinese mobile phone market.
In November alone, 604 was activated40,000 units.
Considering the high average price of the iPhone, the fruit is still in this wave, and the profit, activation and market share have blossomed in many ways.
Ah, of course, this is also related to the iPhone 15 series, which dived just a few days after its release.
Just a few days after the launch, the third-party platform directly reduced the price by 500.
The scalpers finally came to the goods, and in the blink of an eye, they had to reduce the price**.
This kind of "scalper breaking defense" link is more, it looks good, and I love to watch.
If you say, the activation of the iPhone 15 series, there are also buffs such as third-party price reductions.
Then our domestic manufacturers are really grabbing the market purely by their ability.
Throughout the month of November, Xiaomi reached the number of phone activations524.30,000 units, more than in the same period last year160.50,000 units.
Everyone also understands that this outrageous rise has a lot to do with the success of the Xiaomi 14 series.
The product definition and competition track of this machine are still quite special.
Looking at the market, there are many small-screen flagships, but there are no shortcomings in all aspects, and there seems to be the only one.
And Xiaomi 14, while upgrading around the pain points of the previous generation, also brought a lot of new things.
For example, the first release of the Snapdragon 8 Gen 3, the surging OS, and the new generation of Summilux lenses brought enough freshness to consumers.
Of course, although Xiaomi is fierce.
However, it is necessary to talk about the domestic brand with the fastest growth and the highest average price of flagship aircraft.
It's still spicy, and it comes with a "far ahead" sound effect.
At the end of August, Huawei launched the Mate60 Pro Pioneer Program without any notice.
Kirin regression, satellite two-way communication, telephoto microscope. All kinds of innovations in one machine.
Since then, the popularity and sales have been out of control.
The entire machine circle, and even ordinary consumers, are shouting "far ahead" while squatting on time to grab mobile phones.
The feedback to the actual amount of activation is also quite impressive.
Since November, Huawei's new phones have been activated401.40,000 units, a year-on-year increase of 756%, all of which are about to double.
And judging by the current situation.
Huawei Mate60 series is still in short supply.
Now the official website is not in stock, and those who really want to buy it can only make an appointment on the official website, and it will take 60 days to arrive at the latest.
It can only be said that no one expected that the return of the unicorn could come so quickly.
In addition, more and more software manufacturers have recently officially announced their adaptation to the HarmonyOS native APP.
The Huawei Mate60 series, which was released at the end of August, is more and more valuable.
In addition, I don't know if you have noticed that in the market share of mobile phones above 4000 yuan, Huawei and Xiaomi have seen significant growth.
Among them, Huazi sat firmly[4K+ mobile phone share].Domestic production is the first, and Xiaomi is close behind.
Apple still accounts for half of the high-end mobile phones, but the mobile phone field, now you sell one more, I will sell one less.
Under the far ahead Huawei Mate60 series, and the rave reviews Xiaomi 14 series bag clip.
The high-end share of fruit has fallen by 21 percent year-on-year2%。
As for Honor, Vivo and OPPO.
Although the high-end share of these three companies is not as bright as "Huami Guo".
But I think everyone has found their own direction.
For example, glory.
Although everyone teases it on weekdays - "Oh, Mom and Dad gave me a lot, not much".
But to tell the truth, the development of glory is becoming clearer and clearer.
You may not care much about the amount of activation of its new machine, but if you take a closer look, you will find that it is even more fierce than Huawei.
Take another look at Honor's weekly machine activations, which are as stable as an old dog.
Considering that Honor was released at the end of November, the Honor 100 series was released.
The rest of the time is basically supported by old machines, and this data is already very top.
I**ah, after the relevant data comes out in December, Ah Yao will have a wave of growth.
Before, it relied on the x50 series, ** to kill all sides.
In the whole month of December, it is estimated that the Honor 100 series and the magic6 series to be released will take over the baton.
As for vivo, everyone can feel it too.
Whether it is the X100 series or the iQOO 12 series of the sub-series, the cost performance is much higher than before.
In the past, the standard version of these two series, not to mention the periscope telephoto, it would be good to be able to give a 2x portrait lens.
But this year, both the X100 and the IQOO 12 have given a 3x OV64B periscope telephoto, and there is also a super-resolution algorithm, and the usability within 10 times is high.
Feedback to the data, starting from the second week, vivo's new machine activation volume will be **.
Judging by the evaluation of consumers.
This round of new machines in the blue factory, whether it is hardware or system, has been widely acclaimed.
Of course, although vivo's new phone has also been activated.
But in terms of the market share of new machines above the price of 4000 yuan, it is indeed Huawei, Xiaomi and Apple that are more fierce.
As for why OPPO didn't pull it out and talk about it.
is because the popular flagship of the European and Canadian series was released a little late.
Both the OnePlus 12 and the realme GT5 Pro, which came first, were released in December.
So, if you only look at the November activation data.
The machine of the European and Canadian series must be at a loss, and after the release of the Find X7 series, I will know who is the most capable in the domestic mobile phone market.
Brother Ji has to say that although the competition in the mobile phone market has always been fierce.
But this year has definitely been a rare and wonderful year.
The flagship chips, Snapdragon 8 Gen 3, Dimensity 9300 and A17 Pro, are all heavyweights.
If you want to choose a domestic chip, the Kirin 9000s is waving to you.
In order to seize the market, manufacturers are also visibly working harder than before.
Not only is the mid-range machine more comprehensive, but even the standard version of the flagship machine is also on par with the super large cup in many aspects.
Even OnePlus, Realme, and iQOO are equipped with periscope telephoto, and I can't imagine that next year's Image Super Cup will be played like this.
It's been a long time since I've seen such a passionate circle.