Figure ** on the web.
As of the end of 2022, Mr. Li, a citizen of Guangzhou, purchased a kitchen appliance set at the Baiyun branch store of Gome Electrical Appliances, but has not yet received the goods and refund. Similar lawsuits have occurred in many places.
The Shenzhen Municipal Consumer Council has made the latest progress in supporting consumers in initiating a class action lawsuit against GOME Electrical Appliances in recent years: at the end of this year, the Shenzhen Futian District People's Court officially accepted the series of GOME electrical appliances cases.
In Guangzhou, Mr. Li, a consumer, reported that he had not delivered the kitchen appliances and had not refunded them after purchasing them at the Gome Electrical Appliances Xinshi store. After the litigation procedure, the court ruled that Gome Electric should return its purchase price of 9,300 yuan and pay an acceptance fee of 25 yuan within 10 days after the judgment took effect. However, even more than seven months after the verdict came into effect, Mr. Li has not received a refund, and even the shops involved have closed their doors.
Since 2022, the Shenzhen Consumer Council has received a number of consumer complaints involving delayed delivery or refusal to refund Gome Electrical Appliances, with a total of 470 cases. Based on the relevant provisions of the Consumer Rights Protection of the People's Republic of China**, the Council has decided to commence a class action action against GOME. In November, the Council submitted an application to the Futian District Court, which was approved.
Gome Electric used to be a domestic home appliance retail giant, but in recent years, it has faced a lot of negative news due to business problems: including rumors such as being enforced by the court, arrears of employees' wages and being fully ** by shareholders, and even recently exposed to the news of bankruptcy liquidation. According to netizens, Gome has been in arrears of wages since October last year, and there is still no salary payment until May 2023. Another industry insider pointed out that since July 2022, Gome's transportation and logistics fees have been underpaid, and they have repeatedly passed the buck and denied it.
According to Tianyancha data, on September 15, the People's Court of Chaoyang District, Beijing Municipality enforced the enforcement of Gome Holding Group, and the enforcement amount was as high as 73.9 billion RMB.
In recent days, GOME Retail has shone in the investment market. As of November 27, GOME's retail share price has accumulated nearly 150% in seven trading days. Previously, there were reports in the market that Gome plans to open 10,000 Gome supermarkets within three years. Although Gome Retail issued a clarification announcement saying that Gome's supermarket business is not directly related to Gome Retail, the company's major shareholder Huang Guangyu and its affiliates cooperate with independent third parties to operate. However, the supermarket business under the banner of "Gome" still pushes Gome Retail to the public.
Can Gome Supermarket Save Gome?This is the most talked about topic in the market right now. Judging from the current situation, Gome Supermarket, as Huang Guangyu's new favorite, has no driving effect on Gome's other businesses except for causing fluctuations in the market. Existing offline stores such as Gome Electrical Appliances and Dazhong Electrical Appliances are still on the verge of life and death.
After some attempts, such as changing the ** platform, joining live broadcasts and bringing goods, Huang Guangyu had new ideas. Recently, it was reported that Gome plans to open 10,000 Gome supermarkets within three years. The Gome supermarket business, led by Gome's founder Huang Guangyu, will operate on a single-store, single-item model. In addition to the currently opened snack and beverage stores, Gome Supermarket will also launch ten categories of specialty stores such as clothing accessories, mother and child, home furnishing, etc., and will open a "** live broadcast room" in the future.
Just like Gome tried to build a real pleasure experience center and open a live broadcast in the past, Gome's supermarket model is not new in the current market, and the competition for this track is very fierce. Later, joining Gome was fraught with many uncertainties.
Industry insiders believe that it remains to be seen whether the current model of Gome supermarkets can be sustained, not to mention the blood transfusion assistance of Gome Electric. First of all, the franchise store model of Gome Supermarket has a great competitive relationship with brand *** discount stores and franchise stores. If you want to gain a competitive edge, you need a highly demanding selection team and capabilities. In addition, due to the influence of e-commerce, today's offline franchise store model has fallen into a development dilemma.
In addition, it is worth noting that the supermarket business is not based on the innovation and upgrading of Gome Appliances, but has opened up another channel to re-find franchisees and stores to cut into the supermarket business. This is completely out of the business innovation of Gome Electric, and it has also caused many doubts - will Huang Guangyu give up Gome Electrical?
At the moment, it is difficult to draw conclusions. But in any case, Huang Guangyu will not give up Gome Electric. Not only will the development of the supermarket business continue the brand of Gome Electrical Appliances, but Gome Electrical Appliances Retail will also change the name of the ** platform to Gome Electrical Appliances at the beginning of this year.
On January 10 this year, GOME Retail announced that its ** platform "True Happiness" APP was officially renamed "GOME" APP, and the classic GOME red logo returned to people's field of vision again.
Gome Electric's senior ** responded: "Gome Appliance has been established for 36 years, and its true value is contained in the word "Gome Electric". In the minds of many people, when it comes to electrical appliances, we first think of Gome appliances, and what we need to do is to maximize this effect. ”