Manufacturing, factories, traditional production industries if you need to make a set of promotional videos, where to start, first we need to understand the purpose of the promotional video, and then analyze from a professional perspective, if you make a suitable promotional video. Well, here are a few things to consider:
First of all, fully demonstrate the hardware strength of the enterprise. The manufacturing industry attaches great importance to hardware support, so the promotional film needs to be equipped with more exterior shots of the exhibition factory area and the interior of the assembly workshop, so as to restore the production process and manufacturing environment of the enterprise with rich machine operation scenes, giving people a real and grand visual experience.
Secondly, delicately depict the whole picture of the core product. Through the fine and smooth freeze-frame scanning technique, the company's flagship products are displayed from multiple angles, giving people a refined industrial style. It can also be equipped with detailed close-ups and long shots of the product to show its function and appearance in detail and technology.
Third, the core technology and process of dynamic rendering. In addition to products, technology and processes are the lifeblood of manufacturing. For some key production links and processes, dynamic rendering can be carried out by means of speed change, close-up, CG animation, etc., to enhance the visibility and intuitive interpretation.
Fourth, scenario-based presentation of customer cases. Configure some scenarios where actual users operate the equipment, and endorse the product with the user's identity and experience to make it more credible. You can also set up some virtual application scenarios for reference.
Fifth, team building and corporate responsibility. The humanistic care of the manufacturing industry is also worth reflecting, and it can be appropriately added to the corporate employee demeanor, team building activities, corporate public welfare and other fragments to reflect the social responsibility and humanistic spirit of the enterprise.
Finally, audio rendering and editing should be in place, in line with the atmosphere and rhythm of the picture, enhance the appeal of the overall audio-visual experience, and help the promotional film achieve a better communication effect.