"The rise of a new round of reshuffle in the advertising industry has benefited from the explosive growth of brand marketing demand in the evolution of national consumption scenarios under the wave of change in the digital era of this century. Cai Dongyang, assistant general manager of Langbu Brand Marketing Group (hereinafter referred to as "Langbu Group"), said.
This year, the "Outline of the Strategic Plan for Expanding Domestic Demand (2022-2035)" issued by the first country reflects that the characteristics of the domestic market dominating the national economic cycle will be more obvious, consumption has become the main driving force of China's economic growth, and China, the world's most potential consumer market, will continue to grow and expand.
Cai Dongyang pointed out that in the current environment, the world has given birth to new business logic and a new way of thinking for human beings. If contemporary enterprises and brands want to win the future market, they must win the main consumer force of the future, that is, the digital younger generation.
To some extent, the digital youth generation has been immersed in the digital living space since birth, and companies and brands must digitalize their marketing to integrate into their lives. Cai Dongyang said.
Cai Dongyang believes that to give full play to the role of brand marketing in promoting the cultivation of new consumption, relevant market players should work together to do a good job in three aspects.
First, the industry should speed up the design and improvement of the data platform. It provides brand marketing support in multiple dimensions of digital transformation, such as accurate user positioning, brand digital diagnosis, precise investment flow, data management capability maturity assessment, and data integration application, reducing the difficulty and cost of corporate brand commercialization transformation and upgrading, and helping customers achieve breakthroughs in enterprise marketing and development.
Second, it is necessary to improve creative ability. Creativity and consumption are closely related at some levels, emerging products are a combination of cultural value and consumer value, and their development and marketing need to dig deep into the cultural bonanza, stimulate creative inspiration, creatively use new technologies and new means, strengthen product practicality-oriented design and improve consumer scene experience, so as to better meet the pursuit of domestic and foreign consumers for the consumption value of emerging products.
The third is to give full play to corporate social responsibility. Social responsibility is a long-term cause that needs to be practiced with perseverance and unswerving faith, and enterprises should actively integrate into the national policy, make full use of their professional advantages, and work together with various administrative departments to fight the battle of consumption upgrading.
As a leading enterprise in the domestic brand marketing industry, Langbu Group will continue to actively lead the digital transformation of the industry, promote the iterative upgrading of the brand, and help China's online "consumption" carriage run faster and faster.