On September 25, 2023, at Huawei's autumn all-scenario new product launch conference, the new ultra-high-end brand "Ultimate Design" was officially released, and Andy Lau attended the press conference as the "Huawei Mate 60 RS Extraordinary Master Brand Ambassador", which instantly detonated the domestic mobile phone industry, and Huawei's "Extraordinary Master" became a phenomenal existence. Over the past two months, the HUAWEI Mate 60 RS has continued to sell well, and Huawei's high-end brand status as "Extraordinary Master" has been further established, and we have once again witnessed the "extraordinary" miracle created by Huawei.
——Focus on the high-end, and always stand at the forefront of leading the industry
Guided by consumer needs, Huawei has overcome various difficulties through continuous exploration and innovation, and has been at the forefront of the technology field. Especially in September this year, Huawei's Mate60 series brought a series of innovative breakthrough technologies, establishing a leading market reputation and product image.
As the pearl of high-end flagships, the Huawei Mate 60 RS Extraordinary Master is positioned as the high-end of the high-end, equipped with a new Xuanwu tempered Kunlun glass, which increases scratch resistance by 300% and the drop resistance of the whole machine by 100%. In terms of imaging, it is equipped with a 48-million-pixel super-concentrated main camera, a built-in 10-stop physical variable aperture lens, and an F14. The world's largest aperture, integrated with the innovative and leading XMAGE image system; In terms of communication, it supports Tiantong satellite call and Beidou satellite message; Equipped with HarmonyOS 4, it brings an unprecedented personalized, efficient, intelligent, smooth, and secure experience, and it can be said that the overall performance is very strong, representing the highest level of development in the current mobile phone field.
——Extreme scarcity, with scarce materials, Seiko to show the noble status
The HUAWEI Mate 60 RS Extraordinary Master has been refined in terms of materials and manufacturing processes, giving the product a high-end and noble temperament with scarcity. In terms of exterior design, the Huawei Mate 60 RS Extraordinary Master perfectly integrates metal and ceramics through top-notch craftsmanship. Continuing the family genes, the concentric design of the symmetry of the central axis is highly condensed, and based on the legendary star diamond design, it has brought the "star diamond octagonal" image module scheme, and the temperament jumps out.
In particular, the Huawei Mate 60 RS Extraordinary Master Red model, the back plate material is made of a whole piece of ceramic embryo body, showing the same red inside and outside, the sintering process of this red ceramic adds rare earth elements, in 60 days of fine work, after 1400 high-temperature calcination, more than 50 production processes, finally obtained this beautiful and unique red. It can be said that in order to create high-end quality, high-grade and scarce materials are used in the appearance and body materials, and they have undergone a complex manufacturing process and a long production cycle, so they are more precious.
At present, the Huawei Mate 60 RS Extraordinary Master is still in a premium state in third-party channels, and some netizens call the Huawei Mate 60 RS Extraordinary Master "Electronic Moutai". "Scarcity is expensive", precisely because of this scarcity, but further strengthens the high-end image of the Huawei Mate 60 RS extraordinary master.
——Perseverance, "not born extraordinary, but dare to be extraordinary".
The success of the HUAWEI Mate 60 RS also lies in the refinement and sublimation of the brand's value culture. The "Extraordinary Master" ultra-high-end brand is the culmination of Huawei's ultimate aesthetics, craftsmanship, and innovation after years of precipitation, and pays tribute to the extraordinary masters of this era with the spirit of exploration.
"Extraordinary master" takes the extreme, high-end, simplicity and purity as the brand connotation, "non, is the ability to constantly abandon, deny, and insist on creating; Where, is serious, practical, diligent, and the courage to keep moving forward", "extraordinary" symbolizes the spirit of constantly giving up, daring to be the first, and breaking through the boundary, and the "master" represents the attitude of decades of being the same, without distractions, and pursuing the ultimate.
Huawei "Extraordinary Master" invited Andy Lau to be the "Huawei Mate 60 RS Extraordinary Master Brand Ambassador", and launched Andy Lau's exclusive interview "Extraordinary is to Bring the Ordinary Out of the Wonderful". Andy Lau debuted 40 years ago, cross-border music, film and television circles, created countless classic works, influenced and inspired generations, in the interview, Andy Lau combined with his more than 40 years of debut experience, interpreted the extraordinary in his heart - "extraordinary is to put the ordinary out of the wonderful", further responding to the brand connotation of "extraordinary master", but also aroused widespread resonance and empathy.
In short, the HUAWEI Mate 60 RS is a new bloom of Huawei's top technological prowess, and it is also a symbol of Huawei's breakthrough, which has won wide recognition in the market. It can be said that the launch of the ultra-high-end brand Ultimate Design is another step forward in Huawei's high-end market layout, demonstrating Huawei's determination and confidence in adhering to the high-end road. We also believe that under the guidance of innovation and excellence, Huawei Extraordinary Master will lead the high-end mobile phone market to a broader future.