In 1937, an ordinary small melon seed stall owner walked out of the countryside of Anhui Province, and his entrepreneurial story is little-known but exciting. He is the founder of the "fool" who became popular with honest management, and his entrepreneurial journey was full of twists and turns, but he continued to stick to his original intention and achieved a legendary life.
War-torn childhood: A preliminary exploration of entrepreneurship.
Born in the war years, Nian Guangjiu's childhood was destroyed by war. As his father fled the famine, he followed his father to make a living in Wuhu since he was a child. His father's teachings planted a seed in his heart: business should not care about gains and losses at the right time, and value integrity over profit. These teachings led to his later entrepreneurial success.
Integrity management: the power of a melon seed.
Nian Guangjiu's store is located in a prosperous corner, and he always operates with sincerity, even a little "silly" and generous. He doesn't care about profits, often gives melon seeds to customers, and even allows credit. Although it is considered "stupid", it has won the sincere trust of customers, and the loyal customer base of the store far exceeds that of its peers.
Frustration and revival: The ups and downs of business.
Nian Guangjiu has experienced many ups and downs. He was imprisoned for being reported for "speculation" and was imprisoned again for selling fruits, but he always stood firm in his beliefs. In 1976, by selling melon seeds in good faith, he earned the first million fortune in his life, and now his market value is comparable to 100 million.
Twists and turns in marriage: love on the road to entrepreneurship.
More than once, marital problems have entangled Nian Guangjiu's entrepreneurial career. After divorcing his first wife, he left all his property to his ex-wife, taking only the tools and recipes for frying melon seeds. Since then, the marriage has failed many times, but eventually with the help of his third wife, the business has taken off again.
The final chapter of the legend: entrepreneurial inheritance and family strife.
Nian Guangjiu has insisted on honest management for decades, and even if he has been imprisoned many times, he still cares about the melon seed business. He likened the prison to a social university, and firmly believed that business saved the country's wealth, and was not afraid of wind and waves. However, family conflicts continued, and eventually, he transferred the trademark to his son, which led to the intensification of family conflicts and eventually led to divorce.
The revelation of the entrepreneurial legend.
The legend of Nian Guangjiu is touching, and he has created a business legend with integrity, perseverance and courage. He is convinced that business is no trivial matter, and money comes from the state, which is a sign of patriotism. His entrepreneurial journey is a true portrayal of sticking to his original intention and fearless of setbacks.
Epilogue. 
To win the world with the integrity of a melon seed, the legendary experience of Nian Guangjiu tells us that integrity and persistence are the key to success. His entrepreneurial journey has been difficult, but it has become a legend, and his story will always inspire us to pursue our dreams and keep our beliefs.
Nian Guangjiu: A business legend of honest management.
Nian Guangjiu's entrepreneurial journey is like a vivid legend, which deeply touches people's understanding of business success. His integrity, perseverance and courage have become a shining example on the road to business.
First of all, Nian Guangjiu's entrepreneurial story teaches us that integrity is the key to business success. In an era of fierce business competition, he chose to win with integrity. He gave away melon seeds and accepted refunds from customers, regardless of small profits, and these seemingly "silly" but intriguing actions won the trust and loyalty of customers. His sincerity is not only for short-term interests, but also for establishing a long-term brand image and cultivating loyal customers.
Secondly, Nian Guangjiu's entrepreneurial journey tells us that perseverance is the magic weapon for success. He went through hardships on the road of life and fell into difficulties many times, but he never gave up. In the face of setbacks such as imprisonment and failed marriage, he learned from them, constantly adjusted his business strategy, always adhered to his original intention, and finally ushered in the take-off of his career.
Finally, Nian Guangjiu's entrepreneurial story also brings us enlightenment: business success is not only a personal struggle, but also inseparable from the support of family and society. Although he faced family conflicts and marital twists and turns, his family always gave him strength and support at critical moments. In particular, the help of his third wife has become an important support for his career success.
To sum up, Nian Guangjiu's entrepreneurial story is not only a legend of a melon seed stall owner, but also a success book that educates people on how to be honest, persistent and brave on the road to business. His story will always inspire us to stay true to our original aspirations and move forward bravely in our business journey.
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