This paper provides an overview of the industrial chain of traditional Chinese medicine and health care products, and investigates the access market and market situation of health care products using group standards at this stage, in order to reveal the development opportunities of the Chinese medicine industry in the future.
Traditional Chinese medicine industry chain
Traditional Chinese medicine refers to the natural medicine and its processing substitutes that are guided by the theory of traditional Chinese medicine, have a unique theoretical system and application form, and are used for the prevention and treatment of diseases and have the best and health care effects. According to the type of end product, it can be divided into Chinese herbal medicines, Chinese medicine decoction pieces, formula granules, Chinese patent medicines, health products and other types, as shown in the following figure of the specific industrial chain.
In recent years, with the support of policies such as the "14th Five-Year Plan for the Development of Traditional Chinese Medicine", the improvement of the health service capacity of traditional Chinese medicine, the improvement of residents' consumption level and the strengthening of health care awareness, the popularity and acceptance of traditional Chinese medicine have gradually increased, and China's traditional Chinese medicine industry has ushered in a period of rapid development.
In terms of policy, the state has successively issued a number of supporting policies for traditional Chinese medicine. The "Outline of the Strategic Plan for the Development of Traditional Chinese Medicine (2016-2030)" proposes to effectively improve the ability of traditional Chinese medicine medical services, vigorously develop traditional Chinese medicine health care services, solidly promote the inheritance of traditional Chinese medicine, focus on promoting the innovation of traditional Chinese medicine, and comprehensively improve the development level of the traditional Chinese medicine industry. Over the years, the market scale of China's traditional Chinese medicine and health care products industry has expanded rapidly. According to the data, the number of enterprises in Henan Province alone has exceeded 500, and the number in Zhengzhou has reached more than 200, and the production and sales of consumer health care products occupy more than 70% of the national market. With the growth of national economic income and the rapid implementation of health awareness and tourism, as well as the rise of traditional Chinese medicine and health service industry as a national strategic opportunity, spending money to buy health has become a prominent choice of health care products for daily necessities, and emerging markets have begun to take shape.
However, the development of an emerging industry is inseparable from the promotion of policies and the guidance and standardization of standards. In 2013, the "Several Opinions on Promoting the Development of Health Service Industry" document was issued, and health care products were developed as one of the "five categories" of health support industries for the first time.
According to the survey, with the advancement of the construction of "Healthy China", although the health care products have national policy support, but the local belongs to the "blocking door", the standardization work lags behind the development of industry enterprises, and there are outstanding problems such as the regulatory needs of the standard can not be actually produced in the health care products industry based on traditional Chinese medicine, the serious lack of standards at all levels, and the lack of standards close to the market. Therefore, China's health care products industry urgently needs to formulate and revise standards to enhance the competitiveness of enterprises, build efficient industrial alliances, standardize market order, and promote scientific development.
At present, China's standards are composed of national standards, industry standards, local standards, group standards and enterprise standards, and the focus of each type of standard is different. National standards are mandatory, focusing on public safety, environmental protection and other aspectsThe industry standard is the industry threshold and benchmark, focusing on industry access, research and production, etc.;The group standard is market-oriented, close to the market demand, and is the key to the implementation of brand and procurement certification standards, enhance the brand influence of group members, promote the integration of resources, and create an industrial agglomeration effectEnterprise standards are internal standards that promote technological innovation and focus on reducing costs, improving production, and enhancing competitiveness. Group standards are also an important task for deepening the reform of the standardization system in China, and the pilot work has been implemented for more than ten years and has achieved practical results. The "14th Five-Year Plan for the Development of Traditional Chinese Medicine" proposes to strengthen the inheritance and protection of traditional Chinese medicine, strengthen research in key areas, build high-level scientific and technological platforms, promote the transformation of scientific and technological achievements, strengthen the protection and utilization of traditional Chinese medicine resources, strengthen the production and management of authentic medicinal materials, improve the development level of traditional Chinese medicine industry, and strengthen the safety supervision of traditional Chinese medicine.
It can be seen that under the background of continuous favorable national policies and the improvement of the recognition of traditional Chinese medicine, the traditional Chinese medicine industry will continue to develop with high quality. Continuously improve the level of traditional Chinese medicine service supply, strengthen the development of traditional Chinese medicine varieties with superior diseases and appropriate technology and unique curative effects, and vigorously promote the clinical cooperation of traditional Chinese and Western medicine for major and difficult diseases, which has become the goal of the implementation plan of the major national project for the revitalization and development of traditional Chinese medicine. Zhengzhou Wanyitang Institute of Traditional Chinese Medicine adopts the group standard to produce hot moxibustion ointment, using the theory of meridian acupuncture points of traditional Chinese medicine, with accurate pattern differentiation, accurate positioning, good technique, first-class bitterness, and fast laughing fruit. It is a product that uses the same effect of moxibustion and plaster as it does diathermally step by step. The user gets the feeling of being hot and baking like moxibustion. It is applied to the affected part of the human body, decomposes within 5-20 minutes, strengthens the ability of cell regeneration through the action of plant formula, promotes the penetration of ingredients, pulls out the wind, cold and dampness in the body, discharges toxins from the body, clears up the blockage, makes your qi and blood and meridians unblocked, regulates the internal organs, regulates the meridians externally, harmonizes the internal and external tones, balances yin and yang, resists diseases and evils, and protects the body. In addition, due to the aging of the population and the impact of a variety of chronic diseases, China's proprietary Chinese medicine industry will be more extensive to the big health industry in the future.