Xiaomi Auto's "Tenfold Investment" Strategy: Lei Jun's Courage and AmbitionAs the founder of Chinese tech giant Xiaomi, Lei Jun has always been known as not afraid of failure and brave in innovation.
When Xiaomi announced its entry into the automotive industry, Lei Jun once again showed his courage and ambition. This time, he decided to adopt a "tenfold investment" strategy to bring this new project to the forefront.
On March 18, 2019, Lei Jun said at the 9th internal meeting of the founders of Xiaomi Group: "Xiaomi also wants to make a good car, and it wants to make a very good car. We want to make the largest, the most investment, the most research and development, and the best quality car.
Lei Jun's bold words and ambitions made the outside world full of expectations for Xiaomi cars. In order to achieve this goal, Lei Jun began a series of bold investments.
First of all, he decided to set up a special team of 3,400 engineers to be responsible for the research and development of Xiaomi cars. Such a large number of R&D teams is not common in the entire automotive industry.
Secondly, Lei Jun also identified more than 10 billion yuan of research and development expenses for the development and development of Xiaomi's automotive platform. However, Lei Jun's "tenfold investment" strategy has also sparked some controversy.
Some commentators believe that although Xiaomi Auto is positioned as a "very good car", adding so much engineering and capital investment does not necessarily translate into tangible improvements.
After all, there are already many traditional car brands in the market, which have rich experience in car manufacturing and deep technical reserves, and do not need to invest such huge human and financial resources.
In fact, traditional car brands usually need to invest thousands of engineers and billions of dollars in the development of new cars. For the development of new models, such investments are commonplace.
For the development of new cars on the existing platform, the cost is relatively low, because it already has a stable foundation in terms of technology and chain. However, the situation with Xiaomi cars is different.
As a brand-new brand, Xiaomi Auto is building a car from scratch, and it needs to do more work and invest more.
Therefore, Lei Jun decided to invest 3,400 engineers and more than 10 billion yuan in R&D funds to develop the first model of Xiaomi's automotive platform.
However, Lei Jun also made it clear that the development of subsequent models will be relatively low, because they already have a certain amount of technical accumulation and market experience at this time. There is no clear news about the positioning and expectations of Xiaomi cars.
However, it can be seen from Lei Jun's statement that Xiaomi Auto is not destined to become a low-priced brand. Lei Jun wants Xiaomi Auto to be the largest, most invested and best quality car, which means that the pricing may not be lower than that of traditional brands.
In addition to product positioning and **, the development of Xiaomi cars has also been concerned by many people. As a leader in the field of smartphones, Xiaomi has strong intelligence capabilities and ecosystems.
Therefore, people are looking forward to the development of Xiaomi's automotive system and how it will be connected to Xiaomi's smart home ecosystem. This will also be a highlight and selling point of Xiaomi cars.
The Xiaomi car plan is exciting, but it is also full of challenges. Against the backdrop of fierce competition in China's automotive market, Xiaomi needs to overcome many difficulties to gain a foothold.
However, with Lei Jun's ambition and Xiaomi's strong strength, Xiaomi Auto is expected to stand out in the future market competition and bring more choices to consumers.