It is difficult for the elderly to take a taxi
1. Background
[Preliminary Exploration of the Topic].
The keyword "difficult to take a taxi for the elderly" involves the "travel" in "clothing, food, housing and transportation", and the topic area is relatively clear, which belongs to the typical category of people's livelihood. "It is difficult for the elderly to take a taxi", and there are two major groups of drivers and the elderly, which are closely related to the "digital divide" in the mobile Internet era. Therefore, when it comes to topics such as rights and interests protection, people's livelihood services, and social equity, the relevant content of the article can be used flexibly. In view of the topic of "difficulty in taking a taxi for the elderly", in the specific analysis, it is easy to think of the elderly, drivers, enterprises, departments and other directly related subjects, and you can also try to dig out the top-level design, public demand, and guidance behind it.
[**Perspective].
Why is it so difficult for the elderly to take a taxi?In the final analysis, it is the quiet deepening of the "digital divide" in the mobile Internet era. As ride-hailing apps gradually replace hailing rides, older people who don't know how to use ride-hailing apps or even smartphones are gradually marginalized. The more obvious the trend of online survival, the more accommodating the ride-hailing service will be to the user group enjoying the dividends of science and technology, and the elderly who can't keep up with the trip will be "abandoned" at an accelerated pace.
The difficulty of the elderly in taking a taxi is not unsolvable, and calls on all sectors of society to work together. On the one hand, traditional facilities for the elderly, such as station signs and "warm stations", should be well preparedOn the other hand, the platform should continue to launch elderly care services. In recent years, taxi services for the elderly such as "one-click taxi" and "voice taxi" have been launched one after another, but problems such as not knowing, not being able to find and not being able to use have discouraged elderly users. It can be seen that there is still room for improvement in the supply and demand docking such as promotion and publicity, simplification of processes, and eye-catching placement. In addition, relevant departments may wish to make "point-to-point" efforts and make good use of policy tools such as insurance and subsidies to further mobilize the enthusiasm of online car-hailing drivers. All in all, there are always more ways than difficulties, and if you take a step forward in all aspects, there will be fewer pain points for the elderly to take a taxi.
Data shows that as of 2022, China's elderly population over 60 years old has reached 2800 million, how to better complete the transformation of society for the elderly is an urgent issue. In recent years, policies and measures such as the installation of elevators in old buildings, the opening of canteens for the elderly, and the continuous improvement of barrier-free facilities have warmed people's hearts, but compared with the actual needs, the elderly still have a number of urgent needs to be responded. Only by going into the community, approaching the elderly, and continuing to listen to the voices of the people can we make up for the shortcomings with half the effort.
The digital divide is not only a technological divide, but also an intellectual and psychological divide. At the same time, technology is suitable for the elderly, but also more patience and tolerance, which is the cultural system of the old and the old, and it is also responsible for ourselves.
Excerpt from Beijing** "Networked Survival, How to Facilitate the Elderly to "Get on the Car".
Hotspot association
1.It is necessary to make up for the shortcomings of people's livelihood, solve people's livelihood problems, strengthen the bottom line of people's livelihood, do a good job in employment, education, social security, medical care, elderly care, child care, housing and other practical matters of people's livelihood, and improve the accessibility and equalization of public services.
On March 7, 2021, the General Secretary delivered a speech when he participated in the deliberations of the Qinghai delegation at the Fourth Session of the 13th National People's Congress.
2.How hard is it for the elderly to take a taxi?The cold wind is bitter, and it is difficult for the elderly to take a taxi on the street. According to the Beijing Evening News, the probability of success for elderly people hailing taxis on the street is very low. In the temporary drop-off area at the east gate of Chaoyang Hospital, almost all the taxis parked are online orders, and an elderly couple has to give up taking a taxi and go to the bus stationIn the vicinity of the Fulton Center on the East Third Ring Road, although taxis appeared frequently, no taxi answered within half an hour of the reporter trying to wave. Even at a special taxi station on Xinyuan South Road, many taxis that show "empty" have few stoppers.
3.It is necessary to coordinate the development of cruise taxis (hereinafter referred to as cruise cars) and online reservation taxis (hereinafter referred to as online car-hailing), implement dislocation development and differentiated management, and provide high-quality and diversified transportation services for the public. According to the characteristics of large, medium and small cities, the diversified travel needs of the public and the development orientation of taxis, comprehensively consider factors such as the number of population, the level of economic development, urban traffic congestion, and the utilization rate of taxi mileage, reasonably grasp the scale of taxi capacity and the proportion of sharing in the urban comprehensive transportation system, establish a dynamic monitoring and adjustment mechanism, and gradually realize market regulation. New and updated taxis, and priority is given to the use of new energy vehicles.
Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Automobile Industry
2. Analysis
(1) Main issues
1.Problem analysis
The most direct problem of the difficulty of the elderly in taking a taxi is that it brings a burden to the elderly and affects the quality of lifeThe decline in the quality of life of the elderly and the increase in the cost of living affect their children and family harmonyLooking at the big picture, the pain points brought about by the digital divide will make the elderly dissatisfied with the society, which in turn will affect social harmony. To sum up, it is relatively clear to use the subject analysis method to carry out problem analysis.
(1) Increase the burden of life. Although the emergence of taxi software has facilitated the life of the people, but the elderly travel itself is inconvenient, because they will not use the taxi software, it undoubtedly increases the obstacles in traffic and other aspects, and even requires the elderly to ask for help, which virtually increases the cost of living and affects the quality of life.
(2) Affect family harmony. The pain points of the elderly taking a taxi make it impossible for them to have fun and enjoy life, which directly increases the worries of their children, and children need to worry about their elderly parents from time to time, which makes the family happiness index decline, and even affects the harmonious family atmosphere.
(3) It is not conducive to social harmony. The traditional virtue of respecting the elderly, together with loving and helping the elderly, needs to become the common value of the Chinese nation. Nowadays, the elderly encounter the embarrassing scene of not being able to get a taxi when traveling, which is easy to cause dissatisfaction among the elderly, amplify the negative effects, and affect the overall social harmony.
2.Mind mapping
(2) Reasons for existence
1.Cause analysis
On the one hand, the reason why the elderly have difficulty in taking a taxi is that they have "learning barriers" to new technologies and cannot adapt to the era of intelligent mobile terminals. On the other hand, because the "digital divide" does exist, the technology of enterprises is not optimized enough. At the same time, the imperfection of the reward and punishment measures and evaluation system of relevant departments is also one of the important reasons. To sum up, it is relatively clear to use the main body to carry out the cause analysis.
(1) Learning barriers exist objectively. Many elderly people are still accustomed to traditional products and services and are not very receptive to new things. In the era of intelligent mobile terminals, there will be certain "learning barriers" for the elderly for new technologies. Although some elderly people have smart phones and other intelligent products, they still use the traditional SMS function and cannot really enjoy the convenience brought by the Internet.
(2) The technology is not optimized enough for the elderly. In the era of mobile Internet, the "digital divide" has quietly deepened, the transformation of online platforms for the elderly is not deep and perfect, the development of intelligent facilities is mostly for young people, the elderly are not optimized enough, there is no relevant technical investment, there are very few personnel engaged in the research and development of intelligent products for the elderly, and the driving force of business interests of enterprises is insufficient, and they are unwilling to invest manpower, material resources and financial resources in the elderly market.
(3) Incentives and punishments are not in place. The evaluation system is not perfect, the elderly are difficult to take a taxi and there is no corresponding reward and punishment measures, the dividends brought by social reform and development are not fully reflected in the more detailed and thoughtful services for the elderly, and the services for the elderly are not deep enough, so that the elderly can not feel the convenience.
2.Mind mapping
(3) Solution
1.Countermeasure analysis
Combined with the analysis of the causes, we can solve the problem of the difficulty of the elderly in taking a taxi from the following aspects: we should not only teach the elderly how to use technical services, but also let enterprises fulfill the responsibility of adapting to the elderly. **Relevant departments should improve the evaluation system and effectively reward the good and punish the bad, so as to solve the technical gap, knowledge gap and psychological gap. In summary, the one-to-one correspondence method is used to carry out the analysis of countermeasures.
(1) Do a good job of promotion and popularization. Relying on universities for the elderly and institutions for the elderly to set up digital training courses, systematically promote intelligent products and service facilities for the elderly, such as teaching the elderly how to use taxi-hailing software, and informing the location of service facilities for the elderly such as Yangzhao stop signs and "warm heart stations" set up on the roadside. At the same time, encourage children to care for the elderly, be more patient, use their free time to teach the elderly the operation of taxi software, help the elderly identify different application functions, and help them bind payment methods, so that the elderly can use more conveniently.
(2) Carry out age-appropriate transformation. Enterprises should do "addition" in service awareness and "subtraction" in application operation, increase technology research and development efforts, launch functions such as "big character mode", "car calling", "care mode" and "relatives and friends pay", and simplify the application steps and operation interface, and establish elderly user files for the elderly car habits to provide intimate services for the elderly. At the same time, accelerate the promotion and application of the 95128 taxi car-hailing service ** number, and encourage the participation of online car-hailing platform companies.
(3) Effectively reward the good and punish the bad. Improve the evaluation system, evaluate the degree of adaptation of public service units for the elderly, and force relevant enterprises to improve service quality. Make good use of policy tools such as insurance and subsidies, give reasonable spiritual and material rewards to drivers who serve the elderly more and better, strengthen the incentive role, and further mobilize the enthusiasm of online car-hailing drivers. Regularly investigate and publicly report**, and interview platform companies with complex operations, small fonts, and deliberate non-acceptance of elderly orders in the elderly version of the taxi software to ensure that good measures are implemented.
2.Mind mapping
3. Migration and use
(1) Content migration
Golden sentence: There are always more ways than difficulties, and if you take a step forward in all aspects, there will be fewer pain points for the elderly to take a taxi.
In the introduction of social phenomena from analysis to countermeasures, they can be transferred and used: there are always more ways than difficulties, and one step forward in all aspects will have fewer blocking points and pain points.
For example, with the popularity of smart phones, there are now more and more network application software, in order to ensure the need for traffic and user volume, these software require authorization and consent to privacy before use, otherwise it is not allowed to use, what do you think of the overlord clause of these application software?
Use] as a transition sentence from analysis to countermeasures.
There are always more solutions than difficulties, and if you take a step forward in all aspects, there will be fewer pain points in the application software terms.
(2) Expression migration
Age-appropriate transformation: The countermeasure analysis part carries out age-appropriate transformation from two aspects: service awareness and application operation. This method of adapting to the elderly can also be applied to the countermeasures of comprehensive analysis questions related to the elderly.
For example, in the context of an aging society, from the country's requirements for age-appropriate transformation to Beijing's "Nine Friendly Measures" to create an age-friendly environment, what do you think about age-appropriate transformation?
Use] as a countermeasure.
Further optimize the transformation for aging. Enterprises should do "addition" in service awareness and "subtraction" in application operation, increase technology research and development efforts, launch functions such as "big character mode", "car calling", "care mode" and "relatives and friends paying", and simplify the application use steps and operation interface, and establish elderly user files for the use habits of the elderly, so as to provide intimate services for the elderly group.