Douyin tests the new AI search feature

Mondo Technology Updated on 2024-01-31

Douyin recently tested a new feature called "AI search" in the app. Since the news was first revealed on December 25, the debate about this feature has been heating up on the web. According to multiple reports, this is an AI-based search Q&A service designed to provide users with practical answers.

The "AI search" function is located in the search interface of the Douyin app, alongside other search services such as products, users, and others. Users only need to type relevant question information in the search bar of "AI Search", and they can get the answer generated by "AI Search" through intelligent search technology in an instant.

This feature is still in beta and has not yet become a regular feature of the Douyin app. The relevant person in charge of Douyin said in an interview with a reporter from China ** Daily that this feature is being continuously tested and evaluated, but its performance is not yet suitable for promotion across the network. Some users who tried to experience this feature found that their Douyin app failed to display the feature, verifying the previous industry internal claims that the feature was still in grayscale testing and had not been fully launched.

In addition, public information shows that since the beginning of this year, many large domestic apps have begun to access artificial intelligence search and question answering services. For example, in the original search function, the e-commerce search guide method has been improved, and the "**Q" has been launched. Since the launch of the beta test in September this year, more than 5 million people have been involved in the trial experience. In addition, apps such as Xiaohongshu have also launched their own artificial intelligence search services.

According to the latest report of the Toubao Research Institute**, China's AI search engine industry will gain broad development space in the upstream, middle and downstream links of the industrial chain. The same report also proposes that in 2022, the market size of China's AI search engine is expected to reach 793.5 billion yuan, the market size is expected to continue to grow in the next five years, and is expected to reach 329 by 20273.5 billion yuan. That's about a CAGR of 3293%。

Some people believe that the competition in the AI search engine industry in the domestic market will become increasingly fierce in the future. Large domestic technology companies such as Tencent, Alibaba, etc. are expected to dominate the competition. At present, the upgrade in the field of AI search engines has arrived, technology giants are making a comprehensive layout, and midstream and downstream manufacturers are also pouring out one after another. Against this backdrop, the market is expected to usher in a more prosperous development prospect.

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