As a leading brand in the dietary supplement industry, By-Health has in-depth insight into the diversified health and nutrition needs of the contemporary population, adheres to the promotion of scientific nutrition strategy, continues to innovate products, and attracts more consumers with high-quality products to voluntarily become the spokesperson of By-Health.
It is reported that as early as the beginning of this year, the company's boss Liang Yunchao predicted in a letter to shareholders that "the dietary supplement industry has opened a new round of development cycle". In order to cope with the new cycle of VDS, the strategic path that all senior executives of By-Health continue to promote includes: setting the direction, adjusting the mechanism, attracting talents, and controlling risks. In the view of the boss Liang Yunchao, for the VDS industry, the competitive barriers of technology brands are much higher than those of marketing brands, and Tomson Beijian will implement the transformation of strong technology enterprises under the strategy of "scientific nutrition" to enhance brand competitiveness. Layout multi-brand, large-scale single product, all categories, all channels, and single focus, deepen management to improve operation quality, continue to invest in brand building, consolidate brand equity, and increase designated purchase rate and omni-channel market share.
Through the empowerment of product quality through science and technology, and the construction of a bridge of trust through sincerity, its products are naturally more favored by the "spokespersons of Tomson Beijian". By-Health has launched a number of innovative products this year, including 10-second instant NuHour Quadruple Protein Formula Xiaojinju Protein Powder [ for the product nickname, full name: Tomson By-Health Compound Protein Powder Solid Drink], ByHealth Tomson By-Health Overseas Edition Women's Milk Thistle Tablets, which have won two national invention patents [ National Invention Patent: Invention Patent ZL 2021 1 1331927X, Invention Patent ZL 2020 1 08584158], the patented probiotic LPB27 with excellent intestinal colonization ability, and collagen peptides containing GAGS, an important component of the dermis, are favored by consumers and have won a good user reputation in the recent Double 11.
Ali data shows that during the Double 11 period, Tomson Beijian's official *** ranked among the top 1 in the sales of Tmall health food dietary supplement food stores, ranking first for 5 consecutive years, and completed more than 100 million yuan 6 days earlier than the same period last year. From January to October this year, among the top 12 categories in Ali's nutrition and health sales, 7 categories of Tomson By-Health ranked in the top three. (Data**: Business Advisors).
The brand advocates a healthy lifestyle, encourages consumers to better understand and pay attention to their own nutritional status, and grasps the initiative of health. It is believed that in the future, By-Health will continue to deepen the scientific research on nutrition and health, create "hard technology" product strength, and bring more "By-Health spokespersons" new experience of health and nutrition.