"Traveling by the stream, forgetting the distance of the road, suddenly met the peach blossom forest ......"Tao Yuanming's "Peach Blossom Garden" is a dream that belongs to Chinese civilization for a thousand years, this fantasy and romantic travel folds ** Chinese's deep yearning for pastoral life, beautiful natural scenery, harmonious social relations, abundant material satisfaction and spiritual self-consistency nourished on this basis, to this day is still the ideal scene we tirelessly pursue. Through an exhibition of the compatibility and symbiosis of home appliances and digital art, the Red Top Award has helped us narrow the distance between real life and the ideal paradise.
On December 14, 2023, the "Red Top Award Digital Peach Blossom Land 2023 Life Aesthetics Crossover Art Exhibition" jointly presented by the Red Top Award Organizing Committee and Fuyun Art was exhibited in Beijing.
Jiang Feng, Executive Chairman of China Household Electrical Appliances Association.
Jiang Feng, executive director of China Household Electrical Appliances Association, attended and participated in the opening ceremony of the art exhibition, she mentioned that in the past few years, the Red Top Award has been exploring the path of innovation, and through the integration of home appliances and art, the Red Top Award has realized the beauty of home appliance technology and the beauty of painting, sculpture and other arts. The theme of this art exhibition is closely related to the three characters "Peach Blossom Spring", which represents the simple and simple fantasy of the Chinese for a better life, and outlines the picture of the spiritual homeland that the Chinese have pursued for thousands of years. In the fast-paced life, modern people also have their own yearning for "Peach Blossom Spring", and household appliances, the product of scientific and technical thinking, greatly release the time and physical energy spent by people in repetitive and complicated labor such as laundry, cooking, cleaning, etc., so that consumers can pursue spiritual improvement and pleasure, which has also become the meeting point of the Red Top Award-winning household appliances and artworks.
*Professor Jin Jun, Deputy Dean of the School of Design of the Academy of Fine Arts, as the artistic director of this art exhibition, **Professor Jin Jun, Deputy Dean of the School of Design of the Academy of Fine Arts, mentioned that household appliances have shaped a better life, and art is to explore the dimension of a better life. The ascension of art releases the pleasant emotions in human hearts in a more three-dimensional way, which is a sublimation of the beauty of contemporary digital art and the beauty of home appliance technology, and expands the new boundary of life aesthetics.
The road to the advancement of Chinese modernization is not only the road of economic prosperity, but also the road of rejuvenation of Chinese civilization, including home appliances and other product innovations are increasingly beginning to draw nutrients from traditional culture, including the application of national tide elements, including the awakening of Chinese aesthetics in home design, the integration of these innovations and technology to a certain extent to soothe the pressure and anxiety of modern people's fast-paced life, to create a more comfortable home environment for consumers.
This home appliance art exhibition uses a large number of traditional cultural symbols, such as Chinese paintings, scenery stones, flowers and birds, landscapes, flower umbrellas, etc., these static artworks are re-"lived" with the blessing of digital technology, showing smart vitality. Taking the group of pictures as an example, the creation of the group of pictures is inspired by the classic work "Water Map" by the Southern Song Dynasty painter Ma Yuan, supplemented by digital dynamic presentation, which perfectly reproduces the interpretation of water pattern form in three-dimensional space, making people feel as if they are in the waves of Pinghu Lake, presenting a magnificent atmosphere and a sensory feast of the unity of nature and man.
Another example is the "Oriental Rhyme" theme material taken from the traditional Chinese painting "Hairpin Lady", "Lady of the Kingdom of Qiu", "Pounding Practice" and other historical figure paintings, by extracting the characters in the painting and using modern light and shadow art to reconstruct the work, so that the work is free from the shackles of paper, and constructs the space of the audience and the people in the painting "on the same layer", which is both real and illusory, virtual and real, and reinterprets the aesthetic temperament of the Tang and Song dynasties.
The theme of the linked flower umbrella is more life-like, and the flower umbrella in the river and rain condenses the gathering and parting of generations of Chinese, cloudy and rainy, opening and closing, telling about Zen life and creating artistic conception aesthetics. Through the artist's control of the shape, color, pattern and movement rhythm of the flower umbrella, modern light and shadow technology depicts the beauty and poetry of the oriental oil umbrella, bringing people into the association of "an umbrella at first sight".
In addition to the above themes, the Red Top Award Home Appliance Art Exhibition also selected theme elements such as "Listening to the Piano and Hearing the Heart", "Oriental Scenery Stone", "Long Mountains and Waters", "Peach and Blue Bird", etc., so that the products of the Red Top Award are more elegant and atmospheric.
Chinese consumers have experienced an era of material scarcity, and the "three major items" of Chinese families have precipitated many historical memories, "watches, bicycles, sewing machines" are the imprints of the 80s, "motorcycles, tape recorders, televisions" are the popularity of the 90s, and "refrigerators, air conditioners, washing machines" represent the blessings of the new millennium. Today, when we finally achieve "great material abundance", the joy of the soul has become a unique message of this era, and the role of household appliances has become to help us build more "blank" time and space, in order to find the tranquility of "outside the object". What is needed for quality of life
Founder of the Red Top Award Lv Shenghua As the chief planner of the art exhibition, the founder of the Red Top Award Lv Shenghua said, everyone has their own "Peach Blossom Spring" in their hearts, and there is a generation of "Peach Blossom Spring" in their hearts. Over the past 15 years, the Red Top Award has been committed to promoting the quality of life of Chinese consumers, while selecting the annual high-end boutique home appliances that represent industry innovation, it has also continued to expand its own circle audience through cross-circle cooperation with art, sports, poetry, fashion, etc., so that these high-end home appliances have become an effective way for consumers to achieve quality life.
Hand in hand with art, the Red Top Award looks forward to helping Chinese families build their own "Peach Blossom Garden"!