When we plan a commercial street, we need to consider many factors, such as geographical location, original building adaptation, climate and environment, cultural customs, economic benefits, time costs, etc., a series of subjective and objective factors will affect our arrangement of this commercial street.
In the previous part, we mentioned how the shopping street was given a makeover"Stock Revitalization|The first move on the road to the advancement of the commercial street - "explosive reform".From the aspects of positioning, architecture, space, planning, style, business format, etc., subversive rectification is carried out to create a brand-new, more attractive, more in line with the trend of the times and the future development trend of business.
In addition to these commercial streets that need to be completely changed, some projects, its base has reached 60 points, with natural advantages of geographical location and original architectural appearance, but there is no spiritual core to support, and there is no eye-catching external packaging, what we have to do is to dig out the missing 40 points, make minor adjustments, and get it right.
As Mr. Liang Sicheng said, the architecture of a country and a family should reflect on its material spirit and carry forward the appearance of the past and forge ahead into the future. Today's rulers of ancient history often rely on the remains or records of their buildings to measure their culture, hence. 」
Cultural differences are brands.
Do not confuse the criteria of the advantages and disadvantages of a series of buildings themselves, and do not confuse the similarities and differences between other people's buildings and mine.
Whether it is a concrete square box or a symphony of the city, the planning of commercial space is an esoteric issue, different local cultural and geographical conditions will lead to different internal and external order of space, so that the natural and organic integration of cultural and commercial space can realize "cultural vitality" and "commercial fire".
Buildings and streets are ultimately a reflection of a country's cultural heritage, with a more stable system that most people are happy and moved by. - Nobuyoshi Ashihara, The Aesthetics of the Street
In many cases, when we take over the upgrading of a certain commercial street, the building of the project has been completed or opened, but the follow-up business atmosphere is generally unsatisfactory, and we need to find the gap and prescribe the right medicine without demolishing and rebuilding the original building of the project.
The positioning of the project is vague, there is no core, the original building is too unified, the building façade design is too blank, the overall tone is not eye-catching, the commercial visibility is weak, and the sense of atmosphere is not strong, and the function is single. It is a common problem in most commercial streets.
Through the details such as external placement, rattan weaving, green plants, floral arrangement, canopy, lighting and other details, the Tanjia culture, port opening culture, and coastal civilization are naturally integrated into the commercial space of the old Yintan wharf, so that the space is more commercial and integrated with the natural landscape, and a sample of life culture and customs in Beihai is constructed, and a full-scene consumption comprehensive commercial block of the North Seaside Hydrocultural Entertainment and Leisure Resort Port is created.
Combined with the commercial positioning, each square and street will be based on the best story, one carrier and one design, to create the most interactive leisure settlement - Swan Lake Town, to meet the needs of the whole customer group, all-weather, all ecology, all formats, and realize the traditional format of the industry, the theme of the business, and the whole scene, so that people can see, enter, stay, have fun, stop, and shop.
Design and construction go hand in hand, so that the creative freedom of the commercial space is wider, relying on the internal and external attributes of the project, such as geographical location, local humanities, natural landscape and other factors, lock the core positioning of the project, and reasonably plan the use of commercial space.
OCT Jixia Bay is a theme commercial block based on Qi culture, divided into four groups with the division of four people, and the overall block of Shinong Industry and Commerce, one step and one scene, one store and one setting, and one group and one theme, to create a block-style 6D Qi cultural living museum Surrounding the various groups of the commercial street, the prosperity scene of Qi country will be reproduced, the story and interest of the block will be enhanced, and the profound cultural heritage of the city will be activated with a new space design language, and the ancient words will be sung in a new way, forming an immersive cultural tourism theme block integrating leisure and vacation, cultural tourism experience, entertainment and shopping and other functions.
Before retrofitting. 
After the transformation. 
With fun, culture and art as the core positioning, the completion of Zhulin Bay redefines the existing commercial type of Haikou with a non-personality and no business concept, extracts the theme of the ship and the elements of the wharf and implants it into the original building, uses bold colors and exaggerated shapes, creates a city label that integrates youth, personality, fashion and entertainment, and creates an entertaining, themed and immersive scene experience block.
Xiaoxiang is the first cultural and artistic commercial center in Yongzhou, a block + box business with the integration of culture and art + scene experience, integrating humanities, art, landscapes and Xiaoxiang throughout its overall design, decorating every corner of the space with the auspicious light of Xiaoxiang culture, extracting the traditional architectural system of local houses in Yongzhou, [Yongzhou Eight Scenes] and other humanities, history and cultural elements, and integrating them into the building façade and the outer square, the fashion trend street Lingling hoo, the indoor cultural and creative block Xiaoxiang Collection, and the food check-in place In Moya Food Street, the local culture is reinterpreted with spatial language, and the cultural and creative block of culture and art integration + scene experience is interpreted in a new way, reproducing the classics and recreating the splendor.
An old Yantai dialect in the listing brings out the core positioning of Yantai's first full cultural and creative cultural leisure shopping experience hall project, the listing makes the market a landscape, and the integrated design of the overall business atmosphere creation is carried out under the strategy first, creating a collective memory cultural tourism block in Yantai, on the one hand, it is full of the Ming Dynasty ethnic city full of the people's livelihood atmosphere in Yantai four hundred years ago, and on the other hand, the colonial architecture left by European countries in Yantai is splendid, and the Yantai of Chinese and Western integration has created a listing of Chinese and Western integration.
Continuing the geopolitical culture, taking the most famous fireworks as the core theme of the fireworks town, and at the same time borrowing the other three of the four major intangible cultural heritages of Wanzai: Xia Bu, Kai Wu, Victory Drum and the fragrant lily for interpretation, with fireworks as the main body of creativity, extracting the most burning and brilliant moments when fireworks bloom, and using eye-catching colors to abstract geometric combinations to interpret the instrument door, creating a living fireworks intangible cultural heritage experience hall, and becoming a cultural tourism destination for Jiangxi intangible cultural experience.
Relying on the appearance attributes of the ancient city and the City God Temple, the Shengshi Love Temple Street, which is composed of the modern new Guochao Hong Kong-style block Gangchao Street + the new Guochao theme block Lane 1370, has become the first new street entertainment and shopping destination in Wanzai. The neon shop signs, the lights are bright and green, making people feel like they are on the streets of Hong Kong in the 90s, combining temples, koi, lanterns and other national tide-related elements, using traditional culture and modern trend design techniques to present an interesting and young street atmosphere.
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