Kazakhstan's ideal car boom: ideal cars everywhere, density exceeds that of Chinese cities?
In Almaty, the capital of Kazakhstan, a peculiar car boom is quietly emerging. Recently, well-known car blogger Han Lu revealed in his blog that Li Auto can be seen everywhere on the streets and alleys of this Central Asian country, especially the L7-8-9 series. According to his description: "There is basically one car every three minutes on the road, and the density is even higher than in many Chinese cities, and I am stupid." ”
This astonishing phenomenon has sparked curiosity. Han Lu specially interviewed an ideal L9 owner and learned that the other party spent 520,000 yuan to buy the car. Although the owner admits that the map function exists, other than that, the driving experience is quite refreshing. Interestingly, these ideal cars did not enter the Kazakh market through normal channels, but were introduced by ** merchants through parallel exports.
This begs the question of how these ** traders find profit points in parallel exportsIt is understood that as early as July this year, Li Xiang, CEO of Li Auto, revealed that in just two weeks, more than 200 Li Auto entered the foreign market through parallel exports. He mentioned: "It used to be parallel imports, but now parallel exports are popular. "Parallel export refers to the purchase of cars from the Chinese market by ** merchants without the authorization of the brand manufacturer and the introduction of them into overseas markets for sale. In this way, popular models are usually selected, because only in this way can the first merchants buy the sought-after models in the domestic market, and then achieve higher profits through parallel exports.
The key is that these ideal cars are basically the same as the domestic market in terms of **, excluding freight and taxes, almost the same. This makes people wonder, how does the merchant make a profit in the process?
Perhaps, there is a little secret of the car market hidden here. Some analysts believe that the reason why Li Auto is so popular in Kazakhstan may be related to its excellent performance and unique design, in addition to its own brand appeal. This makes these models very popular in overseas markets, and even can't resist the enthusiasm of ** merchants to increase prices.
Li Xiang made it clear in a speech this year that Li Auto will not set foot in overseas markets until 2025 and will focus on achieving the number one sales target of all luxury brands in the Chinese market, with an expected annual delivery of 1.6 million vehicles. This also shows that Li Auto will maintain a direct sales model in the future and will not involve overseas markets. Does this mean that the good business opportunities in the parallel export of ideal cars are only a short-term phenomenon?
Behind this mystery, we may see signs of Chinese car brands emerging in the international market. Li Auto's performance in overseas markets may be just a primer for the rise of China's auto industry on a global scale. Kazakhstan, a seemingly unremarkable market, is a microcosm of this transformation.
Overall, the phenomenon of Li Auto in Kazakhstan has sparked heated discussions about Chinese car brands in the international market. Li Auto's best-selling overseas not only demonstrates the strength of China's auto industry, but also makes people look forward to the future. Perhaps, in the near future, we will see more Chinese car brands emerge in the international market and become leaders in the global automotive industry.