As a highly anticipated new generation of electric coupe models, the Xiaomi Auto SU7 is finally in the new product catalog of the Ministry of Industry and Information Technology**. The car has a streamlined exterior structure and even has a Porsche look, hence the name it by many"Misgate"or"Preservation meters"。The SU7 uses an 800V high-voltage platform and is equipped with an advanced intelligent driving system, which makes it one of the high-end electric vehicles in the ranks of high-end electric vehicles. However, although the SU7 has not yet been officially launched, it is already facing dual competition from Huawei and Zeekr, which makes people worry about whether Xiaomi Auto can cope with this dilemma.
The Zhijie S7, created by Huawei in cooperation with Chery, is a big competitor to the Xiaomi Auto Su7, and the pre-sale price is set at 2580,000 yuan. Also equipped with an 800V high-voltage platform, the Zhijie S7 also has a high-end intelligent driving system and a HarmonyOS operating system. As a pure electric coupe model, it is in direct competition with the Xiaomi SU7. What is remarkable is that in just two days, the sales order volume of Zhijie S7 exceeded 10,000 units, which shows that it is popular in the market. Due to the fact that ** is comparable, the configuration is similar, and the target customer group is also similar, it is still unknown whether the Xiaomi Su7 will be able to withstand the huge competitive pressure from the Zhijie S7.
ZEEKR Auto released its 007 model at the Guangzhou Auto Show, which is also in a similar competition with Xiaomi Auto SU7. It also uses an 800V high-voltage platform and is equipped with an NVIDIA Orinx chip system and an advanced intelligent driving system. At the same time, ZEEKR 007 also uses the Qualcomm 8295 intelligent cockpit computing platform, configured with 1505 inch 25koled central control screen, full of science and technology. **In terms of aspects, the pre-sale price of ZEEKR 007 is 22Starting at 990,000 yuan, it is said that orders reached 20,000 units in just two days. Thanks to Geely Automobile's background and resources, Zeekr Automobile has certain advantages in the market. Therefore, it is difficult to ignore the competitive pressure from ZEEKR in the face of Xiaomi cars.
Today, the three models of Xiaomi Auto SU7, Zhijie S7 and ZEEKR 007 constitute a fierce competitive landscape. They are all all-electric coupe models designed for young people, with similar configurations and positioning. In such a situation, how can Xiaomi cars break through?
For Xiaomi Auto, in the face of Huawei's two major competitors, Huawei and Zeekr, taking the route of high configuration and low price may be a solution. Although as a young brand, it is likely to be difficult to be accepted by the market by taking the ** route, but if you choose a low price, it is not in line with Xiaomi's vision. Therefore, in this battle that is off to a good start, Xiaomi Auto needs to find a balance. By providing high-quality configuration and reasonable **, we can attract more consumers, so as to gain a competitive advantage in the fierce competition.
Xiaomi car SU7 is facing the strangulation of two strong competitors, Huawei and Zeekr, and how to break through has become an important topic in front of Xiaomi. In the same type of models, SU7 and Zhijie S7 and ZEEKR 007 have similarities in terms of **, configuration and target group, which makes Xiaomi Auto suffer from competitive pressure. However, by looking for a way to break through, such as taking the route of high configuration and low price, it may be possible to find a new space for Xiaomi cars. It is expected that Xiaomi Auto will be able to achieve better results in the future development and bring more excellent smart car products to consumers.