On December 31, 2023, "Connecting with the World - Moutai Group's 2024 Global Moutai Carnival" was held in Sanya, Hainan. The famous oil painter Xiang Bin won the "Loyal Maotai Award" of Moutai Group, and it is reported that only ten Maotai fans in the country won the award.
"Loyal Maotai" is to give fans who identify with Moutai's value concept, tell the story of Moutai well, and create and promote the development of Moutai culture, representing Moutai Group's high respect for Moutai and enhancing the influence of Moutai brand by establishing a model of loyalty to Moutai.
As the "highlight moment" of the carnival, Ding Xiongjun, chairman of Moutai Group, personally presented awards to the "loyal Maotai fans" who have long loved Moutai, Moutai culture and Moutai values, hoping that they will work with Moutai to actively promote the development of cultural Moutai and create more value for the society with great love, wisdom and virtue.
Xiang Bin is a veteran of Moutai for more than 40 years, and as a well-known oil painter, he has always combined artistic creation with Moutai culture. In recent years, Xiang Bin has actively participated in Moutai cultural activities in Hubei, organized calligraphy and painting exhibitions, and helped the ,...... of Moutai new wine press conferencesAs long as it is Moutai's activities in Hubei, I almost do not fail, and I regard myself as a part of Moutai. Xiang Bin said with a smile.
Xiang Bin's art studio is named "Sanzhentang", which means his life creed of "drinking real wine, telling the truth, and making true friends", which is also his understanding of Moutai culture. In Sanzhentang, Xiang Bin meets friends with paintings, meets friends with wine, creates art at work every day, and invites friends to taste Moutai together. Here, Xiang Bin's paintings are like the fragrance of Moutai wine, floating to the world, and have been reported by many newspapers and magazines such as "People**", "Guangming**", "Chinese Culture Daily", "Hubei**", "Yangtze River**", "Chinese Literary Artists", "Yangtze River Calligraphy and Painting". The painting "Commune Secretary" was selected for the 13th Hubei Provincial Art Exhibition"I'm Waiting for You in Wuhan" was selected for the 7th World Military Games National Art Exhibition;The huge oil painting "The Return of the Yellow Crane" was displayed in the VIP hall of the main media center of the World Military Games.
Maotai has become an important member of Moutai and an important disseminator of "beauty" culture, and the brand IP effect has been expanding. "The Loyal Maotai Award is the highest honor for Moutai fans, and it is a great honor for me to receive this award. In the future, I will continue to contribute to the promotion of Moutai values and the spread of Moutai culture. Xiang Bin said that as Ding Xiongjun, chairman of Moutai Group, said, Moutai and the country's Maotai friends, share emotions and walk hand in hand, in the "beauty era" that our hearts yearn for, jointly promote "beauty culture", write "beautiful life", spread "beauty value", gather "beauty power", and work together to continuously meet people's yearning and pursuit of a better life.