Today's consumers are more and more cautious in spending money, paying more attention to the product itself and choosing more suitable products. IDC data shows that in the smart terminal consumer market in 2023, product power and marketing power are the key to winning consumers. The data shows that the overall market consumer confidence has weakened, and consumers are more cautious in spending money, especially in the second half of the "Double 11" and other e-commerce activities, consumers' attention to the cost performance of products has led to the further increase in the importance of marketing-related driving factors.
In the previous smartphone market, consumers actually paid more attention to the brand's reputation and popularity, and cared about whether the brand's products could show their personality and image, so the brand became an important indicator for them to choose a certain product. However, with the recovery of the tourism market this year, the vast majority of consumers have higher requirements for mobile phones, which are not only good looking but also able to shoot, and the importance of driving factors related to product appearance and shooting function has increased. IDC China also announced the top 5 brands of mobile phone brands in 2023, namely Apple, OPPO, vivo, Huawei, and Xiaomi.
Mobile phone brand NPS TOP5 brand, source: IDC).
It's no surprise that Apple's Net Promoter Score ranks first, after all, Apple is the industry leader in terms of appearance and shooting capabilities. And OPPO can rank second, also because in recent years, OPPO has continued to make efforts in imaging, providing users with an excellent shooting experience, plus the product design is OPPO's strength, so the products released by OPPO this year are very popular.
oppo reno11）
Take the recently popular OPPO Reno11 as an example, the machine is designed with lucky gemstones, the back cover of the mobile phone is made of light and gemstone technology, creating a three-dimensional texture like a jewel, and the lens module is more integrated with some watch elements, such as the Paris nail circle, which makes the whole phone more refined. In addition, the OPPO Reno11 also has a hyperboloid thin and light body, the overall appearance is very high, and the feel is also quite good.
OPPO Reno11 exterior detail).
In terms of images,OPPO Reno11Carry500000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000
The OPPO Reno11 image is powerful).
In general, OPPO can rank second in the NPS (Net Promoter Score) of mobile phone brands, which shows that OPPO understands consumers better, and the appearance design and shooting functions have been mastered. Of course, in addition to the OPPO Reno11, the OPPO Find N3 series and the OPPO Find X6 series released at the beginning of the year have all achieved "good looking and shooting", so they are very popular. In the future, we believe that OPPO will continue to provide consumers with excellent products and create a better product experience for consumers around the world.