On December 8, 2023, Longfor Group released the latest operating data, which showed that Longfor's contracted sales from January to November reached 1,621800 million yuan, operating income of about 240500 million yuan (tax included), the operating income in the first 11 months has been close to the whole of last year. A series of data shows that Longfor is making efforts outside the real estate development business to build a high-quality development model of "development + operation + service".
CRIC 2023 January-November 2023 China's top 100 real estate enterprise sales list shows that the sales of the top 100 real estate companies in November decreased by 4 month-on-month1%；A year-on-year decrease of 296%, but leading real estate companies such as Poly, Vanke, and Longfor are still able to maintain a relatively stable sales scale.
While selling steadily, leading real estate companies are also continuing to invest in the future. In November, Longfor auctioned a parcel of land in Chengdu, Guiyang and Quanzhou within a month, and was one of the few real estate companies that was still actively storing land. Up to now, Longfor has acquired a total of 29 plots of land this year, mainly distributed in Shenzhen, Shanghai, Guangzhou, Chengdu, Hangzhou, Suzhou and other first-tier and strong second-tier cities, with a total construction area of 28090,000 square meters, and the equity land price reached 221600 million yuan.
The confidence of the investment side also stems from the further opening of the floodgates on the financing side. Up to now, Agricultural Bank of China, China Construction Bank, Bank of Communications, Industrial and Commercial Bank of China, Guangfa Bank, Postal Savings Bank, Bank of China, Everbright Bank and other banks have invited real estate companies to participate in the symposium and conduct in-depth communication on issues related to financing support.