In an era dominated by fast food and ready-to-eat culture, the concept of pre-made dishes continues to be hyped in the market. In the past 30 trading days, the prefabricated food concept sector has accumulated more than 15%, among which Huifa Food, Delisi, Chunxue Food, etc. have risen rapidly recently. As the stock prices of leading stocks continue to rise, investors have begun to explore the "potential stocks" related to the concept of prefabricated dishes. According to the reporter, more than 30 companies have communicated with investors on the interactive platform about issues related to the prefabricated food business. In 2022, the scale of China's prefabricated food industry will continue to grow, reaching 4,248100 million yuan, a year-on-year increase of 134%；The number of investment and financing events in China's prefabricated vegetable industry was 31, a year-on-year increase of 348%；The number of registered enterprises related to prefabricated dishes in China is 760,000, 3,470 more than in 2021, with a growth rate of 47%, more than 4,000 new prefabricated food enterprises were added during the year, and many places also continued to introduce policies to promote industrial development.
Industry insiders believe that with the gradual standardization of the industry, the head brand is expected to be the first to benefit, and it is recommended to pay attention to the leading listed companies with strong self-research capabilities for prefabricated dishes, large single product cultivation capabilities, and BC ends. In addition to enterprises, local enterprises have also made efforts to build and create prefabricated vegetable industrial parks. So what is the plan of the prefabricated vegetable industrial park?Now learn the following 3 ways**.
1. Product regionalization
The essence of prefabricated dishes is dishes, and Chinese cuisine from Sichuan cuisine, Hunan cuisine to Cantonese cuisine, Shandong cuisine, Huaiyang cuisine, etc., each cuisine contains different regional characteristics and cultural connotations.
In order to form its own characteristics in the development of prefabricated food products, it is often necessary to start with the ingredients, pay attention to the regionality and uniqueness of the raw materials, and emphasize the regional characteristics, cultural connotation and nutritional value of the products. Therefore, it is necessary to take the local landmark agricultural products with excellent quality, characteristics and good taste as the core to create a prefabricated vegetable characteristic industry. For example, the popular product of Shanxian mutton soup has brought the growth of Shanxian green goat industry, and has driven the development of the whole industrial chain of "seed preservation and breeding, intelligent breeding, intensive processing, catering chain, cold chain logistics, and cultural tourism". The prefabricated vegetable industrial park planned by various localities should focus on the layout of local landmark agricultural products and special delicacies to build the core competitiveness of the park. 2. Industrial clustering
The prefabricated vegetable industrial park is not simply a collection of prefabricated vegetable production enterprises, otherwise homogenization and involution are serious. The prefabricated vegetable industry involves planting and breeding, production and processing, cold chain logistics, catering consumption and other links, so the prefabricated vegetable enterprises and upstream and downstream supporting enterprises are encouraged to concentrate on the development of the park, share resources, and complement each other's advantages. For example, Zhaoqing City has built a prefabricated vegetable industrial park in the Guangdong-Hong Kong-Macao Greater Bay Area (Gaoyao) and the first prefabricated vegetable industrial park in the Greater Bay Area, and actively cultivated a prefabricated vegetable industry cluster under the guidance of the park.
Establish a prefabricated food industry project library, aiming at a number of prefabricated food "chain-based" enterprises to accurately attract investment, including Guangdong Hengxing Group, Xiamen C&D Group, Qingdao Xinxiehang International Logistics and other well-known enterprises in the industry. Give full play to the advantages of industrial clusters and release more development momentum. 3. Food branding
Branded food plays an important role in cultivating new drivers of economic development, rural revitalization and common prosperity. Through food brands, we will create new consumption scenarios, drive the rejuvenation of landmark industries, and realize the industrialization, standardization and standardized development of landmark products from the consumer side. For example, Sysco, the leading pre-made food company in the United States, has a brand family of 15 categories of brands, with relevant cooking ingredients centered on various mainstream cuisines such as Italian, American, Mexican and Asian cuisines, which can meet the needs of various catering consumption scenarios.
Chen Shan, the founder of Baikelin Prefabricated Dishes Collection Store, said: "Through the strategy of paying equal attention to professional brands and regional brands, SYSCO can not only accurately meet customer needs, but also carry out differentiated pricing to maximize the benefits of the company.
The prefabricated vegetable industrial park should build a multi-level brand matrix of regional public brands and product brands, achieve sustainable development and profit maximization, and cultivate prefabricated vegetable head enterprises. According to CCID Research Institute, this year's Chinese prefabricated food market is expected to break through the 600 billion yuan mark, the future with the increasing consumer demand, the gradual development of food preservation and cold chain logistics technology, in the "15th Five-Year Plan" period will break through the trillion yuan mark.