According to the development of the industry, now is the best window period for small and medium-sized businesses to enter Alipay's live broadcast. After the traffic harvesting stage of the live broadcast e-commerce industry, it is now beginning to enter the second half of intensive cultivation, brand store broadcasts have become popular, content-based anchors are more popular, and high-customer unit price products have also entered the live broadcast room. These changes provide new opportunities for small and medium-sized businesses.
Alipay Live has the following five advantages, making it the best window period for small and medium-sized businesses to enter the game:
1.Lower threshold for broadcasting: Alipay live broadcast further lowers the threshold for broadcasting, making it more convenient for merchant brands to start broadcasting. Merchants who do not have a store mini program can serve the market and find a service provider to quickly open a store. Merchants without a source of goods can also directly enter the "Treasure with Goods" in the Talent Selection Center as a merchant to complete the selection, delivery and commission. ruciapp
2.Lower cold start cost: The platform has launched a support plan for small and medium-sized merchants, giving traffic support, cash rewards and other support to help merchants quickly achieve cold start.
3.The oligopoly ecosystem has not yet been formed: Compared with mature platforms, Alipay's oligopoly ecology has not yet been formed, and the traffic distribution of small and medium-sized merchants is more reasonable and there is more room for monetization.
4.Public and private domain scene series + big promotion IP: Alipay live broadcast not only has multiple scenarios such as recommendation and search in the public domain, but also connects with private domain carriers such as mini programs and communities, effectively shortening the conversion link. Brands can attract users into the live broadcast room through the public domain and precipitate these users as brand members.
5.The platform has a strong trust foundation: Alipay itself has a trust foundation, and users' trust in Alipay has also been transferred to the live broadcast room and merchants. In the Alipay live broadcast room, the transaction performance of brands with high customer unit price is good.
On the whole, Alipay live broadcast is a new platform with gradually complete infrastructure, and now is the best window period to enter the game. For merchants, it may still be waiting, but this is an opportunity not to be missed for live streaming.
If you are interested in Alipay's live streaming, want to know more about it, or encounter difficulties in the process of opening a store in the Mini Program, you can leave a message or private message in the comment area, and they are willing to help you.