GAC ToyotaRecently released its sales figures for the first half of 2023, however, it did not disclose the specific model sales and did not compare them with last year's sales, which has raised people's curiosity about the real situation of its sales. In fact,GAC ToyotaIn the past 6 months, the sales figure still ranks first among the joint venture brands. However, compared with first-tier independent brands, such as:GeelywithChery, the sales gap is gradually widening. And compared to the same period last year,GAC Toyotasales have also declined. In June and the first half of this year, sales,GAC ToyotaThe flagship model (Camry,Highlanderand Sena) is particularly prominent on the sales poster, which seems to imply that these three models contribute significantly to sales. However,GAC ToyotaThe exact sales volume of this model was not disclosed. By Camry,HighlanderWith the summary of Saina's sales, we can see that the sales of these three models decreased by 8 year-on-year46%。This showsGAC ToyotaThe decline in sales was mainly due to the fact that its flagship model was not well received by the market. In the midst of this,HighlanderThe decline in sales was particularly significant. This has also sparked people's interest inGAC ToyotaSpeculation about the reason for the decline in sales is the market downturn or cannibalization by other brandsIn fact, the market is rightGAC Toyotaand other joint venture brands in the high-end market for cleaning, whileGAC Toyota's flagship models have lost their competitiveness in this market. However,GAC ToyotaIt still maintains good market sales on other models, such as Camry, Veranda and Levin. However, based on past developments and sales volume, we can speculateGAC ToyotaThe reluctance to announce the sales of specific models in June is due to the fact that the sales of most models are not optimistic. In addition, in the first half of this year, there were many surprising new models in the market, which have significantly improved in terms of products and intelligence, and at the same time, they have also declined. In contrast,GAC ToyotaThe action seems too conservative and does not keep up with the trend of intelligence and electrification demanded by the times. Therefore, in the current situation,GAC ToyotaThe new growth point is not obvious, and it may even be necessary to take steps to stop the loss. In summary,GAC ToyotaWhether it can continue to achieve millions of sales, there is still a lot of uncertainty.
GAC ToyotaThe sales figures for the first half of 2023 were announced, but the sales volume of specific models was not disclosed in detail, nor was it compared with last year's sales. The opacity of sales has sparked concern for theGAC ToyotaSpeculation and curiosity about the real situation of sales. However, according to publicly available data, it is clear thatGAC ToyotaIn the past six months, the sales volume of joint venture brands still performed well, but compared with first-tier domestic brands, there is a gap. The most worrying thing is that compared to the same period last year,GAC Toyotasales have also declined. Such a performance makes people have to think,GAC ToyotaWhy is there a sudden drop in sales when the 2023 sales figures are submitted?
GAC ToyotaThis is one of the important factors contributing to the decline in sales. Although the market downturn may beGAC ToyotaOne of the reasons for the decline in sales, but more noteworthyGAC Toyotaown problems. It can be seen through the analysis of the sales data in the first half of the yearGAC ToyotaSeveral flagship models (Camry,Highlanderand Sena), which seems to imply that these three models contribute more to sales. However,GAC ToyotaThe exact sales volume of these models was not disclosed. According to the data summary, the sales of these three models fell by 8% year-on-year46%。This suggestsGAC ToyotaThe decline in sales of flagship models was one of the main reasons for the overall sales decline.
InGAC ToyotaAmong the flagship models,HighlanderThe market has performed particularly poorly. This yearHighlanderThe monthly sales volume of the company is basically hovering around 5,000 units, which is far from the previous market performance as the leader of the 7-seat SUV. Compared to other brands,GAC ToyotaofHighlanderAnd there are no obvious advantages. In the current market, consumers are working withHighlander**In comparable circumstances, it is easy to purchase new energy that is larger in size, richer in features, and more luxuriousSource Motors, which makes:HighlanderCompetitive pressure in the high-end market. In addition, the MPV market has also been formedBuick GL8withDENZA D9The situation of the two great powersGAC ToyotaofHighlanderCompared with the competition, there are no other significant advantages other than brand advantage. , which makes:GAC ToyotaSales in the high-end market have been squeezed.
GAC ToyotaThere are certain problems with competitiveness in the current market, mainly due to its product development and sales composition. In the first half of this year, there were many surprising new models in the market, which have significantly improved in terms of products and intelligence, and at the same time, ** has also declined. But compared to other brands,GAC ToyotaThe actions seem too conservative and do not keep up with the intelligent and electrified trends of the times. Although manufacturers announced that the sales of electrified models accounted for more than 30% in the first half of the year, the proportion of new energy green cards that can actually be obtainedGAC ToyotaI know it. Under the current market trend,GAC ToyotaThere is a need to be more active in looking for new sources of growth. At the same time, the sales stop loss may become an important task that needs to be faced next.
In summary,GAC ToyotaIn the past June and the first half of 2023, there has been a decline in sales volumes. From the perspective of sales composition,GAC ToyotaThe flagship model of the company did not sell well, especiallyHighlanderThe market is performing poorly. This suggestsGAC ToyotaCompetitiveness in the high-end market has been squeezed. In addition,GAC ToyotaThe conservative strategy in product development and sales composition has affected its competitiveness in the market. Faced with this situation,GAC ToyotaIt is necessary to be more aggressive in looking for new growth points and taking measures to stop losses. As it stands,GAC ToyotaThere is great uncertainty about whether it will continue to achieve million sales.