Whether a 3D film is a blockbuster or not depends on the director, script, actors, costumes, etc., is also indispensableVisual EffectsSuper support.
It can be helpedCGI, compositing, motion captureand other digital special effects technology, combining virtual and reality to achieve shocking scenes that are difficult to achieve in real shootingIt is also possible to transcend reality, build imagination into reality, and realize fantasy or cool shots.
As a result, it can not only allow the actors to avoid the interpretation of dangerous scenes, but also improve the overall visual effect and texture of the film, and bring a hearty visual impact to the audience.
In the field of film and television production, "visual effects" not only empower large-scale productions such as TV and film, but also play an important role in 3D animation for commercial promotion.
In this issue, we will combine the 3D advertising animation cases that loft3di is obsessed with to share with you the "visual effects" commonly used in advertising animation.
The dynamics solver effects mainly include:Shattering, collapsing, collidingand other mechanical performance effects. Generally, it is used in advertising animation to simulate the physical properties of the animation subject, restore the real mechanical effect, and improve the visual expression of the lens.
"Football Boot Advertising Animation"., we used it at the end of **Shatter effect, simulating the shattering effect of the court, shows the power of the sneakers to "dominate" the green field in an exaggerated form of expression.
The physical simulation special effects mainly include flexible fabrics, soft materials, flexible materials, etc., which can simulate the physical properties of the animation subject, restore its fabric texture, drape softness, etc. Generally, in advertising animations, it will be used to show clothing, home soft decoration products, etc.
"Canvas Shoes Animation"., we used itSoft cloth effectsto express the softness of the fabric in **, as well as the natural wrinkle effect of the product falling into it.
"Sofa Teardown Animation"., we applyFlexible material effects, simulating the texture and softness of pillow fabrics and accessory materials.
Fluid effects generally refer to gaseous fluid effects such as smoke and fire, and liquid fluid effects such as water, rivers, magma, and slime. In advertising animation, it is also used to simulate real flames, smoke, rivers and oceans, etc., to achieve realistic and restored fluid effects.
"Car Advertising Animation"., we used itSmoke effectsto restore the heavy exhaust gas generated during the driving of the car.
"Eyewear Advertising Animation"., we adoptLiquid effect effectIt simulates the liquid flow state of magma, which better fits the overall creative design.
Particle effects, as the name suggests, are effects composed of a large number of particles, including:Magic particles, light effects, nebulaeWait. In advertising animation, it can be used to make cool ** packaging, and it can also achieve some magical, sci-fi, and surreal effects.
"Banana Electric Shaver Animation"., we take advantage ofParticle effectsto express the movement effect of the current and highlight the strong endurance of the shaver.
That's all for this issue, hoping to answer some small questions from customers.