The last time I heard news from Hongxing Erke, it donated to the flood-ravaged Henan.
Unexpectedly, this time Hongxing Erke was on the hot search, but it was because of donations.
On July 30, Hongxing Erke announced on social platforms that it would donate 20 million yuan to the disaster-stricken areas in Gansu.
It is used to help the suffering community.
Other companies and other celebrities have donated huge sums of money, and they will definitely make a big splash, but Hongxing Erke is very low-key.
For this reason, Hongxing Erke's live broadcast room was directly crowded that night, and millions of netizens poured into their live broadcast room to speak excitedly:
I learned from other popular Weibo that Hongxing Erke donated 50 million, and I am anxious for you in a low-key manner. ”
If you dare to donate, I will dare to buy it, so that your sewing machines can step on smoke. ”
Everyone has a tendency to spend wildly. Frightened, the anchor hurriedly said: "Please consume rationally." ”
In fact, what everyone praises is not Hongxing Erke, but Hongxing Erke's "national heart".
Disasters are merciless, people are merciful!
When our country encountered a catastrophe, countless people and enterprises in China stepped forward in times of crisis, contributing money and efforts.
Remember?Hongxing Erke, a company that can't even afford Weibo members, directly announced a donation of 50 million yuan when Henan was hit by a flood disaster.
The noble bird, which has been losing money for several years, has lost all his hair, and he gritted his teeth and took out 40 million yuan to donate to the victims.
The boss went to the front line to rescue as soon as possible.
Honey Snow Bingcheng, which has a very low profit on milk tea, is headquartered in Zhengzhou, Henan.
They themselves suffered heavy losses from the disaster, but they still donated 22 million.
The profit is very low, not only Michelle Bingcheng, but also the domestic car Chery.
In 2020, its profit was only 737180,000, but he donated 30 million, which is equivalent to its profit for 5 years.
There was also a flood disaster in the Beijing-Tianjin-Hebei region some time ago, especially in Hebei, which is facing water on three sides, and Zhuozhou has become a serious disaster site.
The trapped people lack food and water, water and electricity are cut off, they have nowhere to treat when they are sick, they have nowhere to go out, and they have lost contact with the outside world.
All rescue Zhuozhou!
It has become the consensus of all the people in the Beijing-Tianjin-Hebei region.
Despite the torrential rains, the people who stayed out did not sit idly by.
It is to help the suffering compatriots get out of danger one by one and embrace safety.
Everyone knows in their hearts that suffering will not make us lose touch, but will only bring us closer together.
Whether it is a Chinese enterprise or a Chinese people, when the country is in crisis, their responsibility and great love in their hearts can always move us deeply.
China's enterprises are the best in the world, and the Chinese people are also the best people in the world.
They show us the best in the world.
With them, we can always have peace of mind.
Know that kindness always goes both ways, and the love you give to others will one day flow to yourself.
At the beginning, Hongxing Erke aided Henan, and now it is aiding Gansu.
Everyone's wild consumption in their live broadcast room is actually because of everyone's gratitude to Hongxing Erke.
Since July 22, 2021, netizens have carried out a "checkout campaign".
What to check out?Settle accounts for the love and responsibility that these businesses give.
Everyone first poured into Hongxing Erke's live broadcast room.
The number of Hongxing Erke's live broadcast exceeded 10 million that night, which is a data that Hongxing Erke usually can't think of.
Everyone didn't say anything, just frantically consumed in his live broadcast room.
The anchors shouted one after another: "Everyone must consume rationally and buy only if you like." ”
Netizens are deaf: "If I don't listen, I'm going to buy it".
is very similar to the attitude of netizens towards Hongxing Erke today.
Do we netizens really like Hongxing Erke's products?
Not necessarily, it's just a reward and affirmation of their donations.
Because that's the only thing we can do for Erke.
I hope that companies like him will know that they have paid for the people, and the people will not forget their kindness.
Hongxing Erke, a domestic brand on the verge of bankruptcy, a company forgotten by consumers, and an enterprise that is squeezed to the brink of death by foreign brands.
In the end, with the concerted efforts of all major netizens, he came back to life.
Netizens are not only Hongxing Erke, but also Mixue Bingcheng.
Honey Snow Ice City is not delicious?
That's my own taste is too unique.
There are bugs in Honey Snow Ice City?
Whether it is a worm or a snake, I dare to drink it.
This seemingly humorous and witty dialogue hides netizens' affirmation of Mixue Bingcheng.
It's not about quality, it's about the affirmation of the hearts of the people.
We, the people, may not be able to donate as much money as those companies, but we are also supporting domestic products in our own way.
I hope that an enterprise like Hongxing Erke with a "national heart" can survive and become strong.
There's a saying:
You save the people from danger, and the people will hold you on a high platform.
The Chinese save the Chinese, and the Chinese will surely repay the grace of dripping water.
The heart of China is connected by the hearts of the Chinese people, so that it can shine on the whole country.
At the beginning, the torrential rain in Henan caused the high-speed rail to come to a standstill, making it impossible for cars to pass, and many drivers were stuck on the road and unable to move forward.
At this time, a Henan aunt made the meal and gave it to the driver for free, and said kindly:
I'm hungry, come and get some food!
A simple word can warm the other person's heart.
On August 2, 2023, when Zhuozhou was ravaged by heavy rains, a rescue team of more than 2,000 people worked outside for a whole day.
They dragged their exhausted bodies to finish their work.
However, at that time, supplies were in short supply, and the rescue team, which had been working outside for a day, faced the difficult situation of having no food.
At this time, the owner of a restaurant made a hot meal for the people's soldiers who rushed back.
In the case of no electricity, candles were also lit for them.
Although the meal was just a few steamed buns and a few pots of vegetables, it was a gift to the soldiers.
In the rolling floods, you will see the children of the people desperately trying to rescue the mother and child who are trapped in despair;
In the midst of a raging storm, you'll see everyone work together to save a mother and daughter
After **, you will see volunteers from all over the world going to the front line to rescue the affected people;
During the epidemic, you will see white-clothed soldiers from all over the country, writing letters of resignation, desperate to go to Wuhan to help.
And some time ago, a small shop in Beijing launched a bowl of beef noodles for 22 yuan.
The main group is fresh graduates, as well as those in need.
The sign posted on the door reads:
It is inevitable that people will encounter difficulties outside. Dinner is free of charge.
As long as the waiter says to a**, you can leave after eating, and you don't need to give money. ”
This not only warms the heart, but also preserves the dignity of those in need.
You see, there has never been a shortage of people in our country who stand up and lend a hand when their compatriots need help.
It can be as big as a business or as small as an ordinary person.
Not for anything else, just because we are all Chinese.
-end-
Author: Yunman
Editor: Ichiyigi