On December 14th and 16th, the "Energy Brand Engineer" training course held by the Energy Industry Brand Research and Development Branch of China Energy Research Society (hereinafter referred to as "China Energy Research Society Brand Branch") opened in Beijing. This is the first time that China's energy industry has held a national brand building training course, aiming to cultivate first-class energy brand building professionals, build energy industry brand development think tank experts, and inject strong energy brand power into a quality power.
The first phase of the "Energy Brand Division" training course was attended by major energy companies such as Sinopec, State Grid, National Energy Group, China Southern Power Grid, Xinjiang TBEA, etc., with more than 60 trainees from more than 40 enterprises in the fields of power grid, coal, electric power, petrochemical, natural gas, equipment, and new energy. Through lectures, interactions and practical simulations, they will become professionals in the energy industry who focus on corporate brand building - "energy brand engineers" after completing the lecturer evaluation.
The training invited six senior well-known lecturers, including Lv Dapeng, Executive Director of the Expert Advisory Committee of the China Public Relations Association, Li Yongsheng, Deputy Director of the Enterprise Management and Legal Department of the National Energy Group, and Zhu Heliang, Dean of the Brand Research Institute of Beijing University of Technology. The teaching content of the training course covers brand strategy and management, brand strategy construction of energy enterprises, brand marketing and communication, brand equity and protection, and ESG management. Through theories and cases, students are provided with rich and wonderful courses.
Mu Sinan, deputy director and secretary general of the brand branch of the China Energy Research Society, said that the characteristics of this training course can be summarized as short, fast, new and lively. As the organizer, the Brand Branch of China Energy Research Society will continue to hold the "Energy Brand Engineer" training course, and continue to enrich the content and form of the training, and provide more professional and practical knowledge and practical opportunities. The students were very satisfied with the faculty, the curriculum and the format. One of the students said that they benefited a lot from the teachers' explanations in simple terms. He will apply what he has learned to his work, and attract more people to participate in brand building, contributing to corporate brand building and quality power.
It is reported that since the establishment of the brand branch, under the guidance of the China Energy Research Association, it has set up an expert group of energy industry brand think tanks, and jointly carried out research on the current situation of China's energy industry brand building. During the seventh "China Brand Day", the first "510 China Brand Day - Energy Industry Brand Promotion Week" and other activities were successfully held. Among them, the "Energy Brand Engineer" training course is regarded as the cornerstone of building a world-class brand in China's energy industry. The brand branch also carefully planned various activities to form a positive interaction with enterprises and promote the brand building of Chinese energy enterprises.
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Editor: Liang Guohua.
Proofreader: Meng Ying.
Review: Chang Fei Lu Xiangqian.