With the official Weibo of "Happy Camp" officially renamed "Hunan Satellite TV Variety Show", this variety show that has accompanied everyone for more than 20 years has come to a complete end, which also means that the status of "Hello Saturday" on Mango Channel has been stabilized. Especially after the opening of the summer special file, popular dramas such as "You Are My Fireworks in the World", "Sauvignon Blanc", and "Seven O'clock Auspicious" have all lined up on the show for promotion, and the ratings of this new variety show continue to soar and become popular out of the circle.
As we all know, in the past, "Kuaiben" was also the first choice for celebrities and TV series promotion, and stars not only had no pay for the show, but also had to wait for the schedule of the show. "Hello Saturday", as a replacement program for "Kuaiben", has only been online for a year, and its influence should not be underestimated, the hottest TV series, movies, and the hottest stars have to be on the show to brush up their presence.
No, in order to match the theme of the summer file, "Hello Saturday" also launched a special project, Yang Yang and Wang Churan's "You Are My Fireworks in the World", "Sauvignon Blanc" starring Yang Zi, Ding Yuxi, Yang Chaoyue's "Seven O'clock Auspicious" and Di Lieba, Gong Jun starring "An Le Biography" have appeared on the show to promote, adding another fire to the TV series ratings.
It is worth noting that Di Lieba's "An Le Biography" was originally launched earlier than "Sauvignon Blanc", but its publicity was relatively late, and it was not until the TV series was near the end that the promotional program recorded in "You Send Saturday" was launched. On the other hand, "Sauvignon Blanc" and "Seven O'clock Auspicious" one updated the promotional program synchronously soon after it was launched, while the other preemptively promoted a wave, and the feature film was released later, and the publicity of the two dramas was very powerful.
I thought that "An Le Biography" was miserable enough, but I didn't expect "Lotus Tower" starring Cheng Yi, Zeng Shunene and Xiao Shunyao to be even worse, and the work has not been ranked after the broadcast, so don't be too abusive in publicity. Fortunately, "Hello Saturday" released a 40-minute special project at the end of "Lotus Building", Cheng Yi and Zeng Shunene worked hard to promote the work, and the program team's approach was simply not too decent.
According to the broadcast plan of "Hello Saturday", Cheng Yi and Zeng Shunene will not be able to meet the audience until the 26th of this month, but at present, "Lotus Building" has been updated, and there will be no publicity at all in two weeks. Fortunately, "Hello Saturday" released some clips in advance, although the excitement cannot be compared with the feature film, but it can be regarded as helping "Lotus Tower" turn the tide and do the final publicity.
The clip released by "Hello Saturday" this time is not a feature film, but a special warm-up film for the promotion of "Lotus Building", which not only restores Li Lianhua's Lotus Building RV in the play 1 to 1, but also sets up a number of mini-games for Cheng Yi and Zeng Shunene to promote the TV series. Among them, Cheng Yi's call to Cai Wenjing is not too funny, so much so that the show was on the hot search when it was launched, and the publicity effect was immediate.
In all fairness, compared with the publicity of "Sauvignon Blanc" and "Seven O'clock Auspicious", the broadcast time was accurately judged to maximize the publicity effect. "Lotus Building" has been updated, and it has not yet been broadcast on "Hello Saturday", and the gap between publicity and distribution is clear at a glance. Fortunately, "Hello Saturday" is decent enough, and part of it was broadcast in advance to help promote "Lotus Tower", otherwise the daylily would be cold by the time the feature film was released.
In the end, it is said that if you want to do a good job, "the right time, place and people are indispensable", the quality of "Lotus Tower" is not bad, and Cheng Yi's acting skills are also **, which could have been a big hit, but the publicity was not effective, so that the attention was far behind "Sauvignon Blanc", which is also quite a pity. Do you think "Lotus Tower" is good?