Do you need to change your name if the trademark brand becomes a chicken rib?
When a trademark brand becomes less attractive in the market, or even becomes a piece of chicken ribs, companies are often faced with a difficult choice: do they need to change their name to revitalize their brand image?In this article, Shuangqian trademark brand consultant will analyze the importance of trademark brand, analyze the reasons why trademark brand has become chicken ribs, and whether enterprises need to change their name to solve the problem.
First, the importance of trademark brand.
Trademark brand is an important asset of an enterprise, which not only represents the image and values of the enterprise, but also has extremely high commercial value. A successful trademark brand can attract consumers, increase market share, and increase business revenue. Therefore, enterprises should pay attention to the shaping and maintenance of trademark branding.
Second, the reason why the trademark brand has become a chicken rib.
However, some companies will find that their trademark brand has become no longer attractive in the market, and even has become a chicken rib. This could be due to the following reasons:
1.Outdated brand image: With the passage of time, consumers' needs and aesthetic concepts are constantly changing, and some old trademark brand images can no longer meet the needs of consumers.
2.Lack of distinctiveness: Some trademarked brands lack uniqueness to differentiate themselves from other brands in the market. Consumers tend to prefer brands that are unique.
3.Lack of market competitiveness: Some trademark brands are not competitive enough in the market to compete with competitors. This may be due to problems with product quality, marketing strategies, etc.
4.Lack of innovation: Some trademark brands lack innovation in the market and can't keep up with the times. This can lead to a gradual erosion of the consumer's impression of the brand.
3. Whether changing the name is the best way to solve the problem.
When a trademark brand becomes a chicken rib, companies often consider changing their name to revive their brand image. However, is changing your name the best way to solve the problem?
1.Rebranding takes time and resources: a name change means a business needs to redesign its brand image, promote a new brand name, and build new market recognition. This process requires a lot of time and resources and may not be realistic for some businesses.
2.Higher risk: There are also some risks associated with changing your name. A new brand name may not be successful in the market and may even lose existing consumers. In addition, companies also need to consider the risks in terms of legal and intellectual property.
3.The essence of the trademark brand: The essence of the trademark brand is to represent the image and values of the enterprise. If there are other ways to enhance the image and value of the brand, then changing the name may not be necessary. For example, companies can enhance their brand image by improving product quality, optimizing marketing strategies, strengthening brand communication, etc.
To sum up, when a trademark brand becomes a chicken rib, enterprises need to carefully analyze factors such as market conditions, their own resources and risks, and comprehensively consider whether they need to change their name to revitalize their brand image. If there are other ways to enhance the image and value of the brand, then changing the name may not be necessary.