Recently, the top ten popular slangs in 2023 were officially released, and "accept xx, understand xx, and finally become xx" came out and became one of the most "eye-catching" hot words in the past year. In fact, looking at the crazy rise of the new energy wave in the car market, there is also no shortage of similar "real fragrance cases". Counting the new energy luxury car market, the innovative pure electric BMW i7 is a typical representative, and countless voices have aspired to become the i7 from the initial acceptance of the i7 to the understanding of the i7.
New energy luxury cars are uneven, only the BMW i7 "strong and strong".
As the brand's flagship new energy product, the BMW i7 was first launched in 2022, when China's new energy market was in turmoil, and many car companies were poised to become the "talker" in the new energy luxury market. To this end, some car companies shouted out the best slogan within 5 million, and some brands put forward the slogan of "redefining the best smart SUV within 10 million", but with the accumulation of time and the elimination of competition in the market, the sales data of new energy luxury cars has shown that the law of "the strong is always strong" not only acts on the fuel market. As a leader in the luxury brand camp, BMW has also become a frontrunner in the new energy segment with a comprehensive and solid product line. In the first 10 months of this year, BMW BEV BEVs with the BMW i7 as the flagship performed well, with domestic sales increasing by 211% year-on-year to 78,568 units, ushering in a new era of dominance. Overall, BMW has delivered a total of 300,000 new energy vehicles in China, which is an impressive achievement. With the launch of the innovative all-electric BMW i5 early next year, BMW's all-electric offerings will cover almost all major market segments.
Despite the shift from gasoline-powered internal combustion engines to electric motor drives, the mission of executive luxury sedans has never changed. Users who spend millions of dollars to buy a car do not value the superficial work of the "refrigerator color TV sofa", but the inner temperament and the further interpretation of luxury and the future.
In fact, since its inception in 1977, the BMW 7 Series has spent 45 years in seven generations to prove its influence as the flagship sedan of the top-of-the-line D-Segment. At present, in the face of the wave of new energy transformation, BMW i7 also shoulders the name of "top", on the basis of "the most fun to drive large luxury car", on the basis of "the most fun to drive large luxury car", the electric era of large luxury cars.
Just as in the fuel era, the BMW 7 series has become the absolute hegemon in the market with its luxury and performance, and in the new energy market, the BMW i7 also has very bright performance data. It applies the fifth-generation BMW eDrive electric drive system, taking the i7 XDrive60L as an example, with a combined maximum output of 400 kW, a peak torque of up to 745 Nm, and an acceleration time of only 4 per 100 km/hIn 7 seconds, the cruising range can reach up to 650 kilometers under the CLTC standard, and the energy consumption can reach as low as 17 per 100 kilometers9 kWh. The flagship model in the i7 series, the i7 M70L, can even reach 37 seconds.
At the same time, for the first time, the BMW i7 introduces the "Long Range Mode", which can be activated to maximize the range of electric mobility when the vehicle is at a low battery level and cannot be replenished in a timely and effective manner. In the view of Yipin Auto, for a large luxury car, this set of data fully verifies BMW's pursuit of the perfect combination of high performance, high efficiency and high applicability, and can also meet the needs of users and the market for luxury flagship cars.
While maintaining a high level of output in the dimension of new energy mobility, in terms of digital experience, BMW i7 also leads the market with flagship strength. In the face of the trend of using technology to achieve intelligent travel life in the auto market, BMW has chosen to inject rich emotions into it, allowing people to get an unprecedented personalized and immersive experience.
The i7 is equipped with a new BMW operating system, and the front row integrated floating curved screen will be 123-inch instrument cluster with 14The 9-inch touchscreen** display is combined into one, giving people a visual experience that is directly full. The system is paired with BMW's intelligent personal assistant to bring users an intelligent and emotional digital experience. Its visual identity was inspired by the classic angel eye headlights by the Chinese digital team to create an anthropomorphic and agile "double eyes" design, which includes six emotional visual designs including joy, agility, confidence, concentration, calmness and confusion, which can also provide users with a more emotional interactive experience. After the vehicle starts, the new graphical interface and the optimized "Zero Level" menu are equipped with a clever floating window design, with BMW navigation as the background, so that users can view navigation information while also using other functions more conveniently and quickly.
Luxury doesn't stop at the inside, as an all-electric flagship designed to emotionally resonate with the user, the BMW i7 is equipped with a touchless automatic door opening and closing function, designed to make users feel at home from the outside. All the user needs to do is carry a smartphone bound to the BMW Digital Key Plus and the door will open automatically when the user approaches the vehicle without touching it. After entering the vehicle, the user can still close the door by pressing buttons, the center display, voice or pressing the brake pedal.
It is worth mentioning that on the occasion of the first "electric shock" of the BMW 7 series, the i7 synchronization ushered in a further upgrade at the intelligent cockpit level. For the first time, the integrated floating curved screen supports long**stream** applications, and rear passengers can enjoy movies, dramas, variety shows, and children's animations through the 31-inch floating screen with 8K resolution. At the same time, the BMW i7 offers a total of 7 modes simultaneously: Soothing, Joyful, Digital Art, Cinema, Personality, Sports and Energy Saving. Taking the cinema mode as an example, after the user turns on the "cinema mode", the atmosphere lights in the car gradually dim, the sunshade slowly rises, and the 5A 5-inch touchscreen controls the rear screen, and you'll enjoy your own 'private cinema' with Bowers & Wilkins diamond surround 4D sound.
In the view of "Yipin Auto", with BMW i7 with a more humanized technological experience, users can get a quick and accurate response to what they see, what they touch, and what they say, so that the three major labels of technology, luxury and exclusive enjoyment are more deeply rooted in the hearts of the people.
Environmental protection is not only on the road, BMW i7 implements a low-carbon strategy throughout the life cycle
At a time when the market share of new energy products is increasing, Yipin Auto has always believed that the environmental protection experience of models is not only reflected in the one-sided dimension of driving data, but also should be reflected in the whole life cycle of products, and car companies should practice sustainable strategies in the whole value chain from production to material application.
In this regard, the BMW i7 uses a large number of natural materials, such as hemp, kenaf and linen in the basic structure of the door trim panels and armrests, which can reduce weight by up to 50% compared to conventional materialsThe center console supports are made of natural fibers, which are about 30% lighter than equivalent plastic materials and can also reduce CO2 emissionsThe substructure of the door panels, the front bumper liner and the surrounding structural components, as well as the front grille bezel are made of 100% reusable materials. The floor covering in the cabin is made of synthetic yarn, which reduces carbon emissions by about 80% compared with traditional petroleum-based nylon production, and the proportion of high-standard recycled aluminum in new cars is also as high as 50%, which greatly reduces carbon emissions in the first chain link.
While the materials used in the car are heavily implemented in the sustainability strategy, the BMW i7 production site in Dingolfing follows the BMW iFactory concept, the battery and the vehicle are all produced with green electricity, the production and manufacturing process adopts a circular process, the carbon emissions from plastic processing are reduced by 80%, the carbon emissions from steel processing are reduced by 70%, and the fifth-generation BMW eDrive electric drive system is equipped with a motor that does not contain rare earth elements, which further reduces the environmental impact.
In the view of "Yipin Auto", at a time when various car companies have launched various products with high battery life, fast acceleration and high intelligence for the new energy transformation, but ignore the environmental performance of the whole life cycle of products, the i7 launched by BMW truly practices the theme of sustainable development. The extensive use of recycled materials not only reflects the brand's environmental protection philosophy, but also demonstrates the brand's confidence and ambition in the new energy transition period, and confirms the BMW Group's philosophy of "no sustainability, no luxury".
Write at the end:
Since its launch last year, BMW i7 has successively brought a variety of products such as i7 eDrive50L, i7 eDrive60L and i7 M70L in one year of hard work in China, plus the new BMW M760LE hybrid and the new BMW 7 series with fuel power to form a large luxury new energy vehicle "Tiantuan", providing users with a variety of choices and becoming a leader in the market segment.
At the same time, it is based on the outstanding strength of BMW i7 that leads the BMW Group to continuously hit new highs in the new energy industry, which not only boosts the Bavarian car company to regain the glory of "blue and white" in the wave of new energy, but also allows more car companies to see the direction and example of the luxury new energy market, and finally work towards the direction of "becoming i7". In the future, we will continue to pay attention to the latest developments of BMW in the new energy transformation, and bring a series of new energy products to the comprehensive experience, and welcome you to leave your comments and comments on BMW i7 in the comment area.