Recently, the topic of "young people are reluctant to use credit cards" has been on the hot search, which has attracted widespread attention. As an important part of banks' retail finance, credit card business plays an important role in stimulating consumption, unleashing potential, and stimulating the economy. The younger generation is the main consumer force, and their consumption ideas and methods will inevitably have a profound impact on the credit card market. In the face of changes in the structure and competitive landscape of the credit card market, commercial banks are also actively adjusting their business strategies.
According to the survey, about 35% of young people do not use credit to spend, and most people spend less than 20% of their income on credit. More and more young people hope to get rid of the problem of "advanced consumption" by controlling consumer credit. At the same time, the rise of mobile payment tools has also weakened young people's reliance on credit cards.
This reflects the changing financial and consumption outlook of young consumers: they pay more attention to rational consumption and are unwilling to rely too much on credit consumption. Young people want to achieve their financial goals through self-discipline and achieve a steady improvement in their quality of life。Pay more attention to the needs of consumption scenarios, and like to use emerging payment tools such as mobile payment. These payment methods are more flexible and convenient to meet the needs of online purchases.
It's more about the products and services themselves than the benefits offered by credit cards. Spending decisions are based on recognition of the product, not on being attracted by various offers.
As the younger generation gradually becomes the main consumer group, their consumption philosophy is also reshaping the entire market。Credit cards, as a credit consumption tool, are somewhat incompatible with the current consumption philosophy of young people.
Internet technology has revolutionized the financial market. A wide range of applications offer a variety of innovative payments。These emerging tools have a number of advantages over traditional credit cards: they are easier and more flexible. Based on the mobile app, it is more convenient to use and can penetrate into various online and offline consumption scenarios. No annual fee and no management fee. Free usage is preferred over various fees for credit cards.
Credit services are smarter。Based on big data analysis, we can provide personalized credit management services. Support for small installments. Some tools support or after-sales installment payment, similar to credit card installment services. There is no need to carry a cash card. Completely digital, no need to carry a physical card, more in line with the habits of young people.
After experiencing rapid growth, China's credit card market has entered a stage of development with more intense stock. The marketization of interest rates has also posed new challenges to commercial banks.
Banks are accelerating their transformation and adapting their business models to keep pace with the timesSeek a balance between improving efficiency and management and controlling risks, and promote the healthy development of credit card business.
Credit cards provide users with one-stop credit support, payment and settlement functions, which can effectively stimulate consumption and boost the economy。It remains an important income-generating tool for banks. In the upgrading of consumption structure, credit cards are also actively evolving to provide customers with better consumer financial services.
Young people's consumption concepts deserve in-depth research by commercial banks, and they should be used as a basis to adjust their product design and marketing strategies。However, the advantages of credit cards will not be easily shaken, and they are still an important link between banks and consumers. Under the new historical conditions, the credit card business will also achieve a new leap.